Never go to art school. Never go to New York. Never rent a loft. Dump your font folder. Forget symmetry and colour coordination. Stop taking text from editorial that you don’t read and packaging it in eye-catching ways. Walk away from your computer. Then take off. Go to India, rural China, Rio, Caracas, Belize. Mingle with the filthy rich and the dirt poor. Dig up all of the roots of terror. Make hunger, disease, cruetly, lust, greed, self-preservation and genocide your roommates. Then, when you run out of money and can’t take it anymore, fly back home. Look in the mirror. Face your fears, your weaknesses, strengths, your imminent demise. Then, when all of this begins to gel into a master narrative in front of your eyes, start designing.