The Carnivalesque Rebellion Issue

Euphoric Looting

Hooliganism or sophisticated image attack?
Protestor smashing a corporate storefront

Perhaps the greatest attack on the image of consumerism happens in these frenzied moments when a tsunami of euphoric looting bursts through the windows of megacorporate stores. In a blitz, property is communized – and all take freely what each desires. Local, independent and mom-and-pop stores are conspicuously spared in these times of calculated plundering because what is happening here is an intentional strategy of expropriating the expropriators, of overthrowing the law of scarcity with the creed of surplus and, as Sotirios Bahtsetzis observes, of “rendering visible the emptiness and random replaceability of consumerist goods.” It is on this last point, that acts of looting become like sophisticated image attacks. Elated pillagers present the megacorporations with a lose-lose conundrum: either stand by while pictures of their ransacked stores show the world how they are despised; or renovate their premises, restock their shelves, pretend as if nothing happened and admit to the farce of consumerism by demonstrating that consumer goods are worthless because they are not unique, because they may be identically replaced with ease.


What can we do to pull off sophisticated image attacks this Carnivalesque Rebellion Nov. 22–28?


Micah White

44 comments on the article “Euphoric Looting”

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sure 2b not

Looting, just like any activist direct action/statement can also be subverted by the authorities in place, to discredit and distort the message trying to be expressed. Make sure you are always on top of the real intents of any direct actions.

sure 2b not

Looting, just like any activist direct action/statement can also be subverted by the authorities in place, to discredit and distort the message trying to be expressed. Make sure you are always on top of the real intents of any direct actions.

wickity wickity

call me crazy and this is just a thought but maybe thats the key make it a police state make them clamp down more and more then as people lose more and more rights they start realising that the 'freedom' they have isnt really that free and more people join the cause if we want a revolution then some blood may have to be spilt which makes you think...do you want to get hurt for your 'revolution'? is it a revolution when no blood is spilt? or is it wishful thinking? like i said just a thought but try thinking from that perspective

wickity wickity

call me crazy and this is just a thought but maybe thats the key make it a police state make them clamp down more and more then as people lose more and more rights they start realising that the 'freedom' they have isnt really that free and more people join the cause if we want a revolution then some blood may have to be spilt which makes you think...do you want to get hurt for your 'revolution'? is it a revolution when no blood is spilt? or is it wishful thinking? like i said just a thought but try thinking from that perspective

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