A First Things First Project

Help open the Israeli mindscape.

Photo by Mohammed Salem - Reuters

The continued Israeli occupation of the Palestinian territories is one of the key Arab and Muslim grievances with the West and the root of conflict in the Middle East.

Despite Palestinian resistance and international pressure, it will be the citizens of Israel who will ultimately decide: Either the settlements are evacuated and a Palestinian state is born, or the apartheid system continues and more blood is shed.

This is your chance to speak to the people of Israel directly. Adbusters is launching a public awareness campaign on Israel’s major television networks and we need your help developing 15, 30 and 60-second advocacy commercials. An inexpensive endeavor with great potential: The spots can be aired for as little as a few hundred dollars and reach many of Israel’s 7.2 million citizens.

Militarized, isolated and afraid, Israelis feel demonized and normally see only condemnation in international opinion. This fresh, new project is a rare opportunity to engage the deciders in a fruitful dialogue and help salvage their future and ours.

Please send your ideas, storyboards, concepts with pictures and complete 15, 30 and 60-second spots to: [email protected]