Whole Brain Catalog

A First Things First Project

Help open the Israeli mindscape.
Photo by Mohammed Salem - Reuters

Photo by Mohammed Salem - Reuters

The continued Israeli occupation of the Palestinian territories is one of the key Arab and Muslim grievances with the West and the root of conflict in the Middle East.

Despite Palestinian resistance and international pressure, it will be the citizens of Israel who will ultimately decide: Either the settlements are evacuated and a Palestinian state is born, or the apartheid system continues and more blood is shed.

This is your chance to speak to the people of Israel directly. Adbusters is launching a public awareness campaign on Israel’s major television networks and we need your help developing 15, 30 and 60-second advocacy commercials. An inexpensive endeavor with great potential: The spots can be aired for as little as a few hundred dollars and reach many of Israel’s 7.2 million citizens.

Militarized, isolated and afraid, Israelis feel demonized and normally see only condemnation in international opinion. This fresh, new project is a rare opportunity to engage the deciders in a fruitful dialogue and help salvage their future and ours.

Please send your ideas, storyboards, concepts with pictures and complete 15, 30 and 60-second spots to: [email protected]

42 comments on the article “A First Things First Project”

Displaying 1 - 10 of 42

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Anonymous

i agree the violence needs to end...at this point it seem inevitable but at least people are speaking up.

Anonymous

i agree the violence needs to end...at this point it seem inevitable but at least people are speaking up.

rusl

Personally I would advocate for a single state solution because anything with a militarised border seems like no solution. I think the new state should be called Palestine because obviously the Israeli bureaucracy and other institutions are more well established and would have more influence in the new state so it would be fair to symbolically give something up - like the whole religious state - instead it should be a multi-faith or secular state.

Maybe that seems like an unrealistic idea but I think most things written by us across the ocean are going to seem so. I agree very much that peace relies on the majority in that region taking over from their militaristic leadership. But the Isreal/Palestine issue suffers from a lot of high minded arrogant meddling from people far away (mostly the US government sending guns.) The solution really has to be local so we need to be very careful about repeating the same mistakes of telling people what to do where we don't know what we are talking about. Our local duty is really to get our governments to stop meddling over there. If we can't do that then how are we to achieve something far away?

rusl

Personally I would advocate for a single state solution because anything with a militarised border seems like no solution. I think the new state should be called Palestine because obviously the Israeli bureaucracy and other institutions are more well established and would have more influence in the new state so it would be fair to symbolically give something up - like the whole religious state - instead it should be a multi-faith or secular state.

Maybe that seems like an unrealistic idea but I think most things written by us across the ocean are going to seem so. I agree very much that peace relies on the majority in that region taking over from their militaristic leadership. But the Isreal/Palestine issue suffers from a lot of high minded arrogant meddling from people far away (mostly the US government sending guns.) The solution really has to be local so we need to be very careful about repeating the same mistakes of telling people what to do where we don't know what we are talking about. Our local duty is really to get our governments to stop meddling over there. If we can't do that then how are we to achieve something far away?

McAnonymous

Will Israeli TV even allow something like what you're proposing? I recall the resistance from American television channels to past Adbuster attempts at something similar.

Cheers,

McLarry

McAnonymous

Will Israeli TV even allow something like what you're proposing? I recall the resistance from American television channels to past Adbuster attempts at something similar.

Cheers,

McLarry

moroso

Interesting approach! I hope you will run screening tests with a representative israeli audience before you air it, just to make sure the message is delivered the way it's intended.

moroso

Interesting approach! I hope you will run screening tests with a representative israeli audience before you air it, just to make sure the message is delivered the way it's intended.

ToTheHagueWithThem

"Israel" is hollow at the core just as colonialism itself is fundamentally bankrupt. There is no defense of the fraud that is "Israel" so the only option for the colonialist shell is offense and lots of it. Such ideas as those posited above will never surface in any major way in "Israel" or the U.S but they may in alternative channels and do some measure of good for sure. However expect a massive shock-and-awe campaign from the Zionist colony in response to the overwhelming tide of dissent around the world toward "Israel" and it's ethnic cleansing.
Expect even more horrors to cover up the already glaring crimes against humanity. Likely we'll see another Gaza invasion possibly even a Lebanon or Syria strike and most definitely a joint attack on Iran under the skirts of the U.S. This was of course planned long ago and timed nicely to overwhelm critical opinion with even greater conundrums for the world to ponder such that they can only shake their heads and go back to other matters than the seething viper pit that is the Zionist Death Machine.
Avert not your eyes. Behold the wretched low that "Israel" will sink to - has already sunk; indeed from which it was born.

ToTheHagueWithThem

"Israel" is hollow at the core just as colonialism itself is fundamentally bankrupt. There is no defense of the fraud that is "Israel" so the only option for the colonialist shell is offense and lots of it. Such ideas as those posited above will never surface in any major way in "Israel" or the U.S but they may in alternative channels and do some measure of good for sure. However expect a massive shock-and-awe campaign from the Zionist colony in response to the overwhelming tide of dissent around the world toward "Israel" and it's ethnic cleansing.
Expect even more horrors to cover up the already glaring crimes against humanity. Likely we'll see another Gaza invasion possibly even a Lebanon or Syria strike and most definitely a joint attack on Iran under the skirts of the U.S. This was of course planned long ago and timed nicely to overwhelm critical opinion with even greater conundrums for the world to ponder such that they can only shake their heads and go back to other matters than the seething viper pit that is the Zionist Death Machine.
Avert not your eyes. Behold the wretched low that "Israel" will sink to - has already sunk; indeed from which it was born.

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