The Post-Postmodernism Issue

Cool Fascismo

Nazi chic sweeps Berlin.

Nazi chic is sweeping Berlin’s streets. Skinheads are so last season; Che Guevara is the new face of Nazism. Today’s radical rights are ditching drab Doc Martins for colorful keffiyeh scarves and New Balance sneakers, making modern fascists the most fashion-savvy to date.

Corporate logos have become sites of semantic warfare, subtly scripted with anti-Semitic messages. Helly Hansen’s “HH” is now code for “Heil Hitler,” and Lonsdale a nod to Nationalsozialistische Deutsche Arbeiterpartei or NSDAP. This co-opting of mainstream clothing allows racists to allude to their political affiliations in public without risking arrest or fine. Berlin police officers have even been banned from wearing ten popular upscale brands – including Ben Sherman, Fred Perry, Lonsdale, ACAB and PitBull – to avoid looking “too Nazi” on duty.

For those more forthcoming about their political leanings, the clothing of choice is Thor Steinar: a brand made “for the scene by the scene.” After having their original logo banned in 2004 for appearing too similar to uniforms worn by the SS, Thor Steinar has started to use codes on its clothing to show Nazi affiliation. Numbers such as 18 (for Adolph Hitler’s initials) are popular as references, as are eagles and Norwegian flags to symbolize “Nordic origin.”

Germany’s domestic intelligence agency estimates there are 40,000 Germans currently identifying as “extreme rightists” and the numbers are growing. Despite – or perhaps because of – its grave historical associations, contemporary cool coded clothing is being snapped up by German teens quicker than you can say Sieg Heil!

Chris Urquhart

54 comments on the article “Cool Fascismo”

Displaying 41 - 50 of 54

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KenVallario

yeah, that is strange, considering the particular political association....i'll take cool anyday over genocidal rage...but hey, that's just me...

KenVallario

yeah, that is strange, considering the particular political association....i'll take cool anyday over genocidal rage...but hey, that's just me...

Anonymous

Although I quickly figured out the coincidence, you can imagine my shock when I looked to the URL and saw the number 88.

Anonymous

Although I quickly figured out the coincidence, you can imagine my shock when I looked to the URL and saw the number 88.

Fad smasherz

This article is only half the story:

http://www.fadsmashers.com/7/post/2009/05/911-and-progressive-apathy.html

After that, kick back and enjoy this, it will push you light years ahead of these moral entrapments.

http://www.youtube.com/watch?v=U_AjdgvFrgw

Authentic. Prophetic. Heretic.

Fad smasherz

This article is only half the story:

http://www.fadsmashers.com/7/post/2009/05/911-and-progressive-apathy.html

After that, kick back and enjoy this, it will push you light years ahead of these moral entrapments.

http://www.youtube.com/watch?v=U_AjdgvFrgw

Authentic. Prophetic. Heretic.

Zappa

The picture sort of reminds me of when there are stories on the local news about america being overweight and they have b-roll of some poor unsuspecting person struggling with a weight problem. I always wonder if they are sitting at home watching the news and feeling more suicidal than usual

Zappa

The picture sort of reminds me of when there are stories on the local news about america being overweight and they have b-roll of some poor unsuspecting person struggling with a weight problem. I always wonder if they are sitting at home watching the news and feeling more suicidal than usual

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