esign is increasingly defined commercially. Not just because the most creative minds of our generation are devoting their talents to shifting consumer goods from shelves but in the very way we design. We are led to believe that we simply cannot design without the latest proprietary software, which is packaged and marketed with brand identities more closely aligned with religious visions or Platonic ideals than with the properties it possesses. The filters and tools of the dominant software have seemingly eclipsed ideas, creative visions, radically simple aesthetics and spontaneous, free, entirely original visual concepts. Keyboards and shortcuts have replaced the mind and soul of the designer. Without the latest software, expensive versions of which are released at regular intervals, we would not be able to design. Without the plug-ins, updates and add-ons, we would be left behind.
We’ve become so addicted to the agility and speed that these ever-improving tools have given us that – like a juiced-up athlete – we’ve lost our confidence. We’ve forgotten who we are and what we used to achieve without half the aid we now rely on.
It’s not just the content we’re designing: many of us know deep down that we are part of the problem, the fuel in the engine of consumer capitalism. It’s the way we now design that traps us.