The Post-Postmodernism Issue

I, Designer

It's the way we design that traps us.
Photo by Rob Hogg
Photo by Rob Hogg
Design is increasingly defined commercially. Not just because the most creative minds of our generation are devoting their talents to shifting consumer goods from shelves but in the very way we design. We are led to believe that we simply cannot design without the latest proprietary software, which is packaged and marketed with brand identities more closely aligned with religious visions or Platonic ideals than with the properties it possesses. The filters and tools of the dominant software have seemingly eclipsed ideas, creative visions, radically simple aesthetics and spontaneous, free, entirely original visual concepts. Keyboards and shortcuts have replaced the mind and soul of the designer. Without the latest software, expensive versions of which are released at regular intervals, we would not be able to design. Without the plug-ins, updates and add-ons, we would be left behind.

We’ve become so addicted to the agility and speed that these ever-improving tools have given us that – like a juiced-up athlete – we’ve lost our confidence. We’ve forgotten who we are and what we used to achieve without half the aid we now rely on.

It’s not just the content we’re designing: many of us know deep down that we are part of the problem, the fuel in the engine of consumer capitalism. It’s the way we now design that traps us.

Jonty Langley

64 comments on the article “I, Designer”

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Anonymous

A stick is a tool. A paintbrush is a tool. A computer is a tool. You are a tool for not realizing that there is a spectrum of options available to people to do great and not so great things in this world. Why would not allowing oneself such a range be better than restricting . . . it seems like you're trying so hard to be fashionable / anti-technology that you're advocating close mindedness.

Anonymous

A stick is a tool. A paintbrush is a tool. A computer is a tool. You are a tool for not realizing that there is a spectrum of options available to people to do great and not so great things in this world. Why would not allowing oneself such a range be better than restricting . . . it seems like you're trying so hard to be fashionable / anti-technology that you're advocating close mindedness.

WTFOMGITZRALLZORZ

your observation fails to acknowledge the bigger picture. personally, i see a trend of consumer driven design values that are being imprinted into the new generation of virtual designers. The computer is both a tool and a propogator of this cultural phenomenon. Truly creative people, those with free minds, will utilize both traditional design media and virtual design media. As a designer, i tend to explore my ideas on paper and in my head, and use a combination of computer and traditional media to express my ideas

WTFOMGITZRALLZORZ

your observation fails to acknowledge the bigger picture. personally, i see a trend of consumer driven design values that are being imprinted into the new generation of virtual designers. The computer is both a tool and a propogator of this cultural phenomenon. Truly creative people, those with free minds, will utilize both traditional design media and virtual design media. As a designer, i tend to explore my ideas on paper and in my head, and use a combination of computer and traditional media to express my ideas

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