A New Aesthetic

Japanese Simplicity

The only way to leave a smaller footprint would be to die.
Photo: Noh Mask, Koomote

Japanese architect Tokujin Yoshioka compared his native sense of design to a cube of tofu. Upon first encounter, the smooth, white, slightly pocked surface might appear inorganic or even inedible. But the first bite unleashes a richness of flavor and exquisite texture that can only come from hours of careful preparation.

From the outside tofu looks simple, almost unassuming: a block of soft pale stuff defined by its absences. There is no color, distinctive shape or scent to associate with it. But the act of eating fresh tofu – from the delicacy required when selecting a bite-sized cube with your chopsticks to avoid squishing it into bits, to the patience demanded of your palate to savor the subtleties of its taste – is unique and unrivaled.

So it goes with Japanese aesthetics, which are so often characterized by what’s missing. In traditional Noh theater (which dates back to the 14th century), the near lack of movement on the stage is critical to the desired dramatic effect. And there are no garish bouquets in ikebana, the Japanese art of flower arrangement: just spindly stems and the hollow spaces between them, accentuating the occasional touches of floral color. In a three-line haiku, the white spaces surrounding the text are as eloquent as the printed aspect of the poem’s expression.

It has become de rigueur in our age to speak of leaving “small footprints” on the planet. In Japan, an archipelago slightly smaller than the state of California, “less is more” has been a tenet for centuries. As a senior professor at the University of Tokyo once told me, “the only way to leave a smaller footprint would be to die.”

Karin Bubas - 
Green Trees
Photo courtesy http://philip.greenspun.com

Seventeen lines and no mouth can equal global domination. If you’re a little Japanese cat with a big red bow, that is.

In just over 30 years Hello Kitty has become a multibillion-dollar model of resourceful minimalism within the global juggernaut of Japanese pop culture. From Tokyo to Tehran, her expressionless, barely sketched visage adorns key chains, backpacks, toiletries and even a Hello Kitty-themed airline jet. Late last year an entire maternity hospital with Hello Kitty imagery adorning bedspreads and birth certificates opened to great fanfare in Taiwan.

But why is she mouthless? Because when you look at Hello Kitty, or “Kitty-chan,” as she is affectionately known in Japan, she will feel just like you do. As Japanese anime critic Hideki Ono says: “Your brain projects the missing information, then your imagination fills it in and feels the pleasure of participation.”

The interactive nature of Japan’s pop culture aesthetic is integral to its worldwide appeal. Since anime and manga pioneer Osamu Tezuka began sketching his first characters in the barren ruins of postwar Japan, the nation’s producers of pop cultural icons like Kitty, Pikachu (Pokemon) and Totoro have excelled at creating unforgettable imagery with a few well-drafted lines, little or no color and astonishingly low overhead. As they did with seemingly unappetizing foodstuffs like seaweed and preserved raw fish, the Japanese use what few resources they have at hand to craft a culture that now commands global appeal and respect.

Take the jerky, hyper-fast motion in anime features that can look like Disney on speed. It’s the result of too few yen to match the super-fluid style of Bambi and Snow White, but Japanese animators have transformed what was a limitation into a vivid, edgy and über-cool 21st-century aesthetic. Think of the innovative patchwork street fashions from Tokyo and Osaka that are leading today’s fashion trends. Most of them were pieced together by kids from bins of western vintage wear with their own native sense of lean, clean lines.

Make the most of what you have, keep your costs low and lose the excess – even if it’s a mouth.

Karin Bubas - 
Green Trees
Karin Bubas - Green Trees

Among the first bits of advice I offer to friends visiting me in Japan is this: hang on to your trash.

One element of urban blight peculiarly absent from Japan’s cityscapes is the smelly, overstuffed and often butt-ugly garbage can. Yet Japanese streets and sidewalks are notoriously pristine, swept daily by shopkeepers and residents alike of the cigarettes, snack wrappers, calcified wads of chewing gum and other detritus that litter the landscapes of most cities around the world. A friend from New York visiting Tokyo for the first time was understandably baffled by the cleanliness of the crowded metropolis. “What do these people do?” he asked me, only half-joking. “Eat their trash?”

Not quite. But they do take very good care of it. In Japan the concept of kirei, or beauty, is analogous to being supremely clean: like the long, rectangular and perfectly unblemished tatami mats stretching away from the entrances of local temples. And if cleanliness is godly, then recycling is angelic.

The bins that you do find in Japan, usually outside convenience stores or in train stations, are explicitly labeled: combustibles, non-combustibles, plastic bottles, aluminum cans, et cetera. They’re also often colorfully painted, some featuring cartoon images of smiley faces urging people to separate and dispose.

Urban residents in Japan comply by stuffing their bits of garbage into briefcases, pockets and backpacks and carrying them until they arrive at a recycling corner, where they methodically drop each item into its assigned receptacle. I have four such bins in my Tokyo apartment: one each for plastic and glass, two for burnable trash.

It might sound like a pain, but once you become accustomed to the ritual, it’s actually quite welcome – a breather in a busy day and a nod to beauty that just might help save our beleaguered earth.

Roland Kelts is a Contributing Editor at Adbusters, a lecturer at the University of Tokyo and the author of Japanamerica: How Japanese Pop Culture Has Invaded the US. His forthcoming novel is called Access.

62 comments on the article “Japanese Simplicity”

Displaying 51 - 60 of 62

Page 6 of 7

VHwriter

I'm a Japanophile, and being obsessed with cleanliness is one of the Japanese traits that I like. They really care about being environment-friendly, and it's not just one-time green trend because of climate change. They've been like that for years.

+++

Virtual Hires

VHwriter

I'm a Japanophile, and being obsessed with cleanliness is one of the Japanese traits that I like. They really care about being environment-friendly, and it's not just one-time green trend because of climate change. They've been like that for years.

+++

Virtual Hires

Anonymous

Instead of fanciful articles musing about the japanese aesthetic, how about something more concrete? Like, hard, skateable concrete.

Our friends at Nike are working hard to retain their street cred with the skateboard community, especially in Tokyo where they are kicking out the homeless people (something that is becoming even more commonplace with the crap economic situation) to build a skate park with other facilities.

And how do they repay the people for this use of public space?

wait for it...

wait for it....

They privatize it, duh. The park will be pay-to-play.

check out more at

http://www.hicnet.org/news.php?pid=694

and in japanese,

http://minnanokouenn.blogspot.com/

-ben

Anonymous

Instead of fanciful articles musing about the japanese aesthetic, how about something more concrete? Like, hard, skateable concrete.

Our friends at Nike are working hard to retain their street cred with the skateboard community, especially in Tokyo where they are kicking out the homeless people (something that is becoming even more commonplace with the crap economic situation) to build a skate park with other facilities.

And how do they repay the people for this use of public space?

wait for it...

wait for it....

They privatize it, duh. The park will be pay-to-play.

check out more at

http://www.hicnet.org/news.php?pid=694

and in japanese,

http://minnanokouenn.blogspot.com/

-ben

Anonymous

ben,
this news is over a year old and not even remotely relevant to this trio of articles on japanese aesthetics, which appeared interspersed with another feature article in a print issue this past spring--something about which most lurkers here seem totally ignorant.
nonetheless, your comments are compellingly anxious, especially in your earlier post. so, since i am a longtime shibuya resident (i live near the pink cow), can you update me and others on the current situation with miyashita koen in sept. 09--and can you tell us how we can help?
and--are you here on the ground in shibuya now?
-cj

Anonymous

ben,
this news is over a year old and not even remotely relevant to this trio of articles on japanese aesthetics, which appeared interspersed with another feature article in a print issue this past spring--something about which most lurkers here seem totally ignorant.
nonetheless, your comments are compellingly anxious, especially in your earlier post. so, since i am a longtime shibuya resident (i live near the pink cow), can you update me and others on the current situation with miyashita koen in sept. 09--and can you tell us how we can help?
and--are you here on the ground in shibuya now?
-cj

Anonymous

cj,

the miyashita thing started a while ago, but lately it seems to have been gaining steam. They just had a festival (with the privatization being a key issue) at the end of August. I have know some people who are helping out, especially the peeps at IRA (an infostore in Shinjuku http://a.sanpal.co.jp/irregular/ ). Thats a good place to start, they speak some English there. If you can read japanese, the blog i posted is pretty up-to-date.

Unfortunately, i'm not really near Tokyo. I'm up in the mountains, and only go into Tokyo for gigs and to meet friends. So i'm not right-up-to-the-minute either.

As for my anxiousness, well, i have invested a lot in Japan, especially for the ideals the article supposedly highlites. To have something like Noh compared to Hello Kitty was a little too over-the-top for me. Its something i feel very strongly about, and i guess that came through, for better of for worse.

ben

Anonymous

cj,

the miyashita thing started a while ago, but lately it seems to have been gaining steam. They just had a festival (with the privatization being a key issue) at the end of August. I have know some people who are helping out, especially the peeps at IRA (an infostore in Shinjuku http://a.sanpal.co.jp/irregular/ ). Thats a good place to start, they speak some English there. If you can read japanese, the blog i posted is pretty up-to-date.

Unfortunately, i'm not really near Tokyo. I'm up in the mountains, and only go into Tokyo for gigs and to meet friends. So i'm not right-up-to-the-minute either.

As for my anxiousness, well, i have invested a lot in Japan, especially for the ideals the article supposedly highlites. To have something like Noh compared to Hello Kitty was a little too over-the-top for me. Its something i feel very strongly about, and i guess that came through, for better of for worse.

ben

Anonymous

This comment is a response to the general thread below.

In a time of global crisis, perhaps what is true may have to come second to what is effective? Surely now our focus should be on problem solving rather than nit picking? Japanese culture, while far from perfect, possesses alot of characteristics that would be hugely beneficial if adopted in other countries. Kelts' article, while it may not be a 100% accurate portrayal of Japan, certainly emphasises those qualities which would really make a difference if adopted on a global scale. And isn't that the point?

Anonymous

This comment is a response to the general thread below.

In a time of global crisis, perhaps what is true may have to come second to what is effective? Surely now our focus should be on problem solving rather than nit picking? Japanese culture, while far from perfect, possesses alot of characteristics that would be hugely beneficial if adopted in other countries. Kelts' article, while it may not be a 100% accurate portrayal of Japan, certainly emphasises those qualities which would really make a difference if adopted on a global scale. And isn't that the point?

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