The rise of the digital media gives advertisers unprecedented access to your personal life. With billions of dollars at stake, corporations are using this powerful medium to hone their ads precisely to your interests and unconsciously influence your ideas and values.
Long before organic grocery stores and hybrid cars, our grandparents led the kind of sustainable lifestyle that everyone from environmentalists to celebrities are now endorsing. As the world struggles with its ecological crisis, it's time to look back at how the previous generations lived if we want to save the planet for the next.
Once the preserve almost exclusively of environmentalists and scientists, 2007 was the year when climate change went big business. But this corporate volte-face raises some serious problems about† whether we should accept this overture or steer clear of what still looks like industry greenwashing.