"The boy looks at me as if to question why I am still in front of him. I answer him. I raise my fist and punch the stranger square in the face. I don’t smack him too hard; I don’t really want to hurt him. The boy falls down. The first thing I feel is the sting in my knuckles. I see the boy is bleeding..."
Over the past 25 years branding has flourished as the cultural keystone and pseudo-scientific discipline of choice for marketers everywhere. Hipster author, Douglas Haddow, is calling bullshit. Tell us what you think.