Buy Nothing Day

Buy Nothing Day is an international day of protest against consumerism celebrated annually just after Thanksgiving.

“Today, humanity faces a stark choice: save the planet and ditch capitalism, or save capitalism and ditch the planet.”
– Fawzi Ibrahim

Until we challenge the entrenched values of capitalism – that the economy must always keep growing, that consumer wants must always be satisfied, that immediate gratification is imperative – we’re not going able to fix the gigantic psycho-financial-eco crisis of our times.

That challenge is a deeply personal one: in a world where every inch of the capitalist system is bullying you into submission, can you resist? When advertisers hound you day and night, can you escape? This Black Friday, a massive, absurd, and destructive consumerist machine will coordinate against you for one simple reason - to convince you to max out your credit card to buy shit you don’t need so that a broken system stays afloat. So when they say "BUY!", will you say NOTHING!”?

Buy Nothing Day is legendary for instigating this type of personal transformation … as you suddenly remember what real living is all about … you sense an upsurge of radical empowerment and feel a strange magic creeping back into your life.

Join millions of us in over 60 countries on November 28/29 and see what it feels like. Then, after Buy Nothing Day, take the next step … for generations, Christmas has been hijacked by commercial forces … this year, let’s take it back.

And why not get playful while you’re at it!? … Put up posters, organize a credit card cut up, pull off a Whirl–mart, or a Christmas Zombie walk through your local mall.

  • Credit Card Cut Up

    Stand in a shopping mall with a pair of scissors and a sign offering a simple service: to put an end to extortionate interest rates and mounting debt with one considerate cut.

  • Zombie Walk

    The cheerful dead wander around malls, marveling at the blank, comatose expressions on the faces of shoppers. The zombies are happy to be among their own kind, but slightly contemptuous of those who have not yet begun to rot.

  • Whirl-Mart

    You and nine of your closest friends silently drive your shopping carts around in a long, inexplicable conga line without ever actually buying anything.

TV Spots

Watch our infamous “North American Piggy” anti-advertisement for Buy Nothing Day – banned from MTV and other networks worldwide.