Adbusters

Damn the Fashionistas!

How do we lessen advertising's grip on culture?

[ssp|path=blogs/slideshow/homeless_chic|width=590|height=388]

It would be all too easy to fly into an indignant, leftist rage at the sight of a wan model dressed in luxury shopping bags and splayed out next to garbage cans. But that’s probably the exact reaction W magazine was banking on with its “homeless chic” pictorial. Fashion advertising is increasingly driven by the dialectic between salacious imagery and moral outrage. Something so absurd as the W spread, in which destitution has never looked so glamorous, seems more like a culture jam – an effort to subvert the advertising – than advertising itself. But advertising, like a virus, is always evolving. It has appropriated absurdity in an attempt to render itself immune to subversion. And now people who see the magazine will break into two camps – those who think its reprehensible and those who think its fabulous. Those two sides will argue, keeping W exactly where it wants to be - in the spotlight. So anyone truly concerned with lessening advertising’s grip on culture will have to figure out not how to subvert this kind of ad, but how to jam the dialectic it feeds on. How do we do that? How can we jam the ad industry and the fashionistas?

Sarah Nardi

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

Subscribe to Adbusters Magazine

108 comments on the article “Damn the Fashionistas!”

Displaying 31 - 40 of 108

Page 4 of 11

Anonymous

How to jam the fashionistas? Bring your kids along for the jam. What better way to educate the next generation on the absurdity of the fashion industry than by letting them decide for themselves? Any kids I know aged 6 to 8 would have a giggle fit over a lady walking around with a garbage bag on her head. It might sound a bit cliche if you think about it as the Emperors New Clothes, but kids really do take one look at the ridiculous and call it like it is. Shouldn't we be doing the same?

Anonymous

How to jam the fashionistas? Bring your kids along for the jam. What better way to educate the next generation on the absurdity of the fashion industry than by letting them decide for themselves? Any kids I know aged 6 to 8 would have a giggle fit over a lady walking around with a garbage bag on her head. It might sound a bit cliche if you think about it as the Emperors New Clothes, but kids really do take one look at the ridiculous and call it like it is. Shouldn't we be doing the same?

Anonymous

What's the point of this article?

Hasn't pop culture actually derived and flourished because of advertising?

"...keeping W exactly where it wants to be - in the spotlight. So anyone truly concerned with lessening advertising’s grip on culture will have to figure out not how to subvert this kind of ad, but how to jam the dialectic it feeds on. How do we do that? How can we jam the ad industry and the fashionistas?

Well, why has this article kept W in the spotlight?

How has this article jammed this kind of ad?

Why do you want to jam the ad industry and the fashionistas? Adbusters is pointless, laced with advertising and pushing their own shitty products branded as "tools for activists."

Adbusters is totally pointless (except for a cheap laugh at the absurdity of it all)!!!

It's a fashion spread, get a life!

Anonymous

What's the point of this article?

Hasn't pop culture actually derived and flourished because of advertising?

"...keeping W exactly where it wants to be - in the spotlight. So anyone truly concerned with lessening advertising’s grip on culture will have to figure out not how to subvert this kind of ad, but how to jam the dialectic it feeds on. How do we do that? How can we jam the ad industry and the fashionistas?

Well, why has this article kept W in the spotlight?

How has this article jammed this kind of ad?

Why do you want to jam the ad industry and the fashionistas? Adbusters is pointless, laced with advertising and pushing their own shitty products branded as "tools for activists."

Adbusters is totally pointless (except for a cheap laugh at the absurdity of it all)!!!

It's a fashion spread, get a life!

Tonka

Hmm, I seem to be at the end of this so far. Speaking of which when it totally fails (the fashion industry) it will be reborn for better or worse but fashion won't disappear entirely or easily. Its a revolution we are seeking and like a country the people take it back from those they gave it to, but the country doesn't die or is blown off the map. Go with what D. Schwartz was saying and find your own goals in life and ignore it till like a bratty kid kinda goes away when it doesn't get any attention. 50/50 but its worth a try. Live life to the fullest ladies and gentlemen :D

- Tonka the Whimsical Weasel
"Carpe Diem"

Tonka

Hmm, I seem to be at the end of this so far. Speaking of which when it totally fails (the fashion industry) it will be reborn for better or worse but fashion won't disappear entirely or easily. Its a revolution we are seeking and like a country the people take it back from those they gave it to, but the country doesn't die or is blown off the map. Go with what D. Schwartz was saying and find your own goals in life and ignore it till like a bratty kid kinda goes away when it doesn't get any attention. 50/50 but its worth a try. Live life to the fullest ladies and gentlemen :D

- Tonka the Whimsical Weasel
"Carpe Diem"

Celine12

I'm always disheartened by people who come to a forum such as this just to say things like "get a life" and "adbusters is pointless." If you find it pointless, please spend your time elsewhere. Let's use our ability to communicate with one another on websites like this for the exchange of ideas - not insults. I think its very valuable to bring photos like this to the fore so we can really start talking about change in a meta sense - not just something to become "outraged" over as the article says.

Celine12

I'm always disheartened by people who come to a forum such as this just to say things like "get a life" and "adbusters is pointless." If you find it pointless, please spend your time elsewhere. Let's use our ability to communicate with one another on websites like this for the exchange of ideas - not insults. I think its very valuable to bring photos like this to the fore so we can really start talking about change in a meta sense - not just something to become "outraged" over as the article says.

Anonymous

We are "Culture Jammer" Jammers Celine! Get with the times. Only the cool culture jam jam! Also. Get a life!

Anonymous

We are "Culture Jammer" Jammers Celine! Get with the times. Only the cool culture jam jam! Also. Get a life!

Pages

Add a new comment

Comments are closed.