Adbusters

Commercial Breakers TV Spot

Rejected by FOX News.

Music by Remano Eszildn, motion graphics by Alex Kurina.


We're continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we're willing to pay, but the major networks aren't willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.

The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand's vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content ... if only for a moment.

This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It's not Pepsi vs. Coke, it's Cool Diet Cola vs. Climate Doom.

After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It's a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.

How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you're a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.

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470 comments on the article “Commercial Breakers TV Spot”

Displaying 81 - 90 of 470

Page 9 of 47

Anonymous

Though i don't agree with some of the more agressive comments on here i do agree with the overall feel that this doesn't work as effective communication.
I run an online tv show promoting independent bands, artist and filmmakers as well as airing any interesting and important messages for the viewer consumer in an attempt to give them the knowledge to make sure they're not taken advantage of. I would have loved to have put this on the show...we have a huge student audience and this would have got straight to them but as it is i would not show this because it has been badly executed.
I would love to show an adbusters ad if you get it right!!!

If you are interested in working with us then we would be very interested but obviously we would need something that works.

have a look at what we do abd if you like then please contact us.

http://www.eyeseesound.tv

everything on the site is free.

Anonymous

Though i don't agree with some of the more agressive comments on here i do agree with the overall feel that this doesn't work as effective communication.
I run an online tv show promoting independent bands, artist and filmmakers as well as airing any interesting and important messages for the viewer consumer in an attempt to give them the knowledge to make sure they're not taken advantage of. I would have loved to have put this on the show...we have a huge student audience and this would have got straight to them but as it is i would not show this because it has been badly executed.
I would love to show an adbusters ad if you get it right!!!

If you are interested in working with us then we would be very interested but obviously we would need something that works.

have a look at what we do abd if you like then please contact us.

http://www.eyeseesound.tv

everything on the site is free.

Lloyd Pitcher

Nice job! Good to see this stuff getting done! Yeah, there were a couple of little bugs but this is stuff Adbusters should be doing more of!

Lloyd Pitcher

Nice job! Good to see this stuff getting done! Yeah, there were a couple of little bugs but this is stuff Adbusters should be doing more of!

Auggie

Just want to echo everyone else: Great idea and concept. I'm willing to help fight for this. With a different ad, that is. This piece is a mess and illegible and a waste of good Adbusters energy and money.

Auggie

Just want to echo everyone else: Great idea and concept. I'm willing to help fight for this. With a different ad, that is. This piece is a mess and illegible and a waste of good Adbusters energy and money.

Anonymous

Nice idea but...

It's a struggle to read the font and you're likely to face Intellectual Property issues.

...And I'm not sure that advertising your own site at the end is entirely free from hipocrisy.

Anonymous

Nice idea but...

It's a struggle to read the font and you're likely to face Intellectual Property issues.

...And I'm not sure that advertising your own site at the end is entirely free from hipocrisy.

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