Adbusters

Commercial Breakers TV Spot

Rejected by FOX News.

Music by Remano Eszildn, motion graphics by Alex Kurina.


We're continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we're willing to pay, but the major networks aren't willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.

The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand's vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content ... if only for a moment.

This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It's not Pepsi vs. Coke, it's Cool Diet Cola vs. Climate Doom.

After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It's a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.

How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you're a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.

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470 comments on the article “Commercial Breakers TV Spot”

Displaying 71 - 80 of 470

Page 8 of 47

Anonymous

Agreed. The message is completely obscured. The type face alone is enough to lose a viewer. The logos appearing through hipdom almost plug those brands. Who is the ad trying to reach? Are you really trying to convince viewers to see they have choices? and why would viewers want to see that? Or is the objective to piss off the news money machine and to what end. One of my biggest dream is that advertising could be used to advocate for anti-consumerism and other non-profit causes. Adbusters, there's a good message...don't hide it.

Anonymous

Agreed. The message is completely obscured. The type face alone is enough to lose a viewer. The logos appearing through hipdom almost plug those brands. Who is the ad trying to reach? Are you really trying to convince viewers to see they have choices? and why would viewers want to see that? Or is the objective to piss off the news money machine and to what end. One of my biggest dream is that advertising could be used to advocate for anti-consumerism and other non-profit causes. Adbusters, there's a good message...don't hide it.

Julie B.

Jeepers, I could hardly read the text. The font is a real bad choice. And I didn't really get what the whole thing had to do with Adbuster. I'm sure you can do better than this. Fox has saved you from humiliation... ;-)

Julie B.

Jeepers, I could hardly read the text. The font is a real bad choice. And I didn't really get what the whole thing had to do with Adbuster. I'm sure you can do better than this. Fox has saved you from humiliation... ;-)

ROF

What a disappointment. It would be a waste of hard earned money to air this "advert". Was hoping I could show this ad to an interested audience this weekend.....not now.

ROF

What a disappointment. It would be a waste of hard earned money to air this "advert". Was hoping I could show this ad to an interested audience this weekend.....not now.

Anonymous

I must agree with many previous posters, this ad in no way communicates the intended message, and actually almost makes the brands displayed look cool. Blank screen would be a better message than this.

Anonymous

I must agree with many previous posters, this ad in no way communicates the intended message, and actually almost makes the brands displayed look cool. Blank screen would be a better message than this.

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