Adbusters

Commercial Breakers TV Spot

Rejected by FOX News.

Music by Remano Eszildn, motion graphics by Alex Kurina.


We're continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we're willing to pay, but the major networks aren't willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.

The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand's vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content ... if only for a moment.

This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It's not Pepsi vs. Coke, it's Cool Diet Cola vs. Climate Doom.

After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It's a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.

How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you're a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.

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470 comments on the article “Commercial Breakers TV Spot”

Displaying 61 - 70 of 470

Page 7 of 47

Evers McGee

What? No one can fill in their name as they spit insults from private holding cells.

The whole idea is to take a meme and jam it. The aesthetic was perfect for what I see in pop culture.

It drove home the core message in a way that would captivate a TV audience. I could imagine watching this on TV. "What the fuck?" I think would be my first reaction, and then I'd want to see it again.

Evers McGee

What? No one can fill in their name as they spit insults from private holding cells.

The whole idea is to take a meme and jam it. The aesthetic was perfect for what I see in pop culture.

It drove home the core message in a way that would captivate a TV audience. I could imagine watching this on TV. "What the fuck?" I think would be my first reaction, and then I'd want to see it again.

DJDJ24

"You are being led around like sheep and the farm is Capitalism". I'm actually Canadian myself and we have a lot of these brands here as well. Basically it's telling you not to believe everything you see on TV, and you shouldn't let yourself be defined as a individual by what you own, eat or wear; or rather, let TV or it's many corporations and sponsors define you. Same goes for the Internet! You have to realize that the human brain could be used for so much more than a storage space for network TV, billboards and and pop-ups and porn on your damn 2000+$ laptop. It used to be used for creation and ideas. Music too. True music! Not fucking britney, or slutty cristina! WE ARE BEING FORCED FED EVERYDAY OF OUR LIVES!!!.... sry kinda lost it there ;)

DJDJ24

"You are being led around like sheep and the farm is Capitalism". I'm actually Canadian myself and we have a lot of these brands here as well. Basically it's telling you not to believe everything you see on TV, and you shouldn't let yourself be defined as a individual by what you own, eat or wear; or rather, let TV or it's many corporations and sponsors define you. Same goes for the Internet! You have to realize that the human brain could be used for so much more than a storage space for network TV, billboards and and pop-ups and porn on your damn 2000+$ laptop. It used to be used for creation and ideas. Music too. True music! Not fucking britney, or slutty cristina! WE ARE BEING FORCED FED EVERYDAY OF OUR LIVES!!!.... sry kinda lost it there ;)

Dans

I read the comments before watching the video which may not have been wise, but I did watch it hoping that it was better than the comments let on. I was disappointed. You are on the front lines of disruption and consumer ball-breaking, but this video is not your best work. I agree...I'd rather not see you spend your money to get this on networks. They have an argument that this ad isn't up to the standards of major networks. It comes across like a segment from the Electric Company or something. Broadcast tv is your chance to hook people into Adbusters where you can agitate more directly once they are there. This ad won't bring anyone to the mag/site or cause behaviour change. It's a collage with unclear intention. You need punch without alienating. It's been long enough...I have a stack on your mags still filling my bookshelf, but use this chance to break into the mainstream...because the mainstream needs you. Otherwise, a room half-full with anarchists and cultural disruptors with sit on the margins while Rome burns.

Dans

I read the comments before watching the video which may not have been wise, but I did watch it hoping that it was better than the comments let on. I was disappointed. You are on the front lines of disruption and consumer ball-breaking, but this video is not your best work. I agree...I'd rather not see you spend your money to get this on networks. They have an argument that this ad isn't up to the standards of major networks. It comes across like a segment from the Electric Company or something. Broadcast tv is your chance to hook people into Adbusters where you can agitate more directly once they are there. This ad won't bring anyone to the mag/site or cause behaviour change. It's a collage with unclear intention. You need punch without alienating. It's been long enough...I have a stack on your mags still filling my bookshelf, but use this chance to break into the mainstream...because the mainstream needs you. Otherwise, a room half-full with anarchists and cultural disruptors with sit on the margins while Rome burns.

Dans

I read the comments before watching the video which may not have been wise, but I did watch it hoping that it was better than the comments let on. I was disappointed. You are on the front lines of disruption and consumer ball-breaking, but this video is not your best work. I agree...I'd rather not see you spend your money to get this on networks. They have an argument that this ad isn't up to the standards of major networks. It comes across like a segment from the Electric Company or something. Broadcast tv is your chance to hook people into Adbusters where you can agitate more directly once they are there. This ad won't bring anyone to the mag/site or cause behaviour change. It's a collage with unclear intention. You need punch without alienating. It's been long enough...I have a stack on your mags still filling my bookshelf, but use this chance to break into the mainstream...because the mainstream needs you. Otherwise, a room half-full with anarchists and cultural disruptors with sit on the margins while Rome burns.

Dans

I read the comments before watching the video which may not have been wise, but I did watch it hoping that it was better than the comments let on. I was disappointed. You are on the front lines of disruption and consumer ball-breaking, but this video is not your best work. I agree...I'd rather not see you spend your money to get this on networks. They have an argument that this ad isn't up to the standards of major networks. It comes across like a segment from the Electric Company or something. Broadcast tv is your chance to hook people into Adbusters where you can agitate more directly once they are there. This ad won't bring anyone to the mag/site or cause behaviour change. It's a collage with unclear intention. You need punch without alienating. It's been long enough...I have a stack on your mags still filling my bookshelf, but use this chance to break into the mainstream...because the mainstream needs you. Otherwise, a room half-full with anarchists and cultural disruptors with sit on the margins while Rome burns.

Anonymous

dear hipsters,

appreciate the effort. but please stop pushing the aesthetic at the price of the message. it's pretentious and annoying. also, according to adbusters, you are the dead end of western civilization.

Anonymous

dear hipsters,

appreciate the effort. but please stop pushing the aesthetic at the price of the message. it's pretentious and annoying. also, according to adbusters, you are the dead end of western civilization.

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