Adbusters

Commercial Breakers TV Spot

Rejected by FOX News.

Music by Remano Eszildn, motion graphics by Alex Kurina.


We're continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we're willing to pay, but the major networks aren't willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.

The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand's vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content ... if only for a moment.

This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It's not Pepsi vs. Coke, it's Cool Diet Cola vs. Climate Doom.

After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It's a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.

How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you're a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.

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470 comments on the article “Commercial Breakers TV Spot”

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Page 47 of 47

Thoreau

An idea is gaining ground in the mind of a growing number of supporters of Zero growth : launch a general strike and global fifteen days no action as of February 8, 2010. Stop watching television. Stop working. Stop driving cars. Total holiday for a fortnight. Promote the idea and spread it among friends.

Can you imagine the tremendous success?

HDT

Thoreau

An idea is gaining ground in the mind of a growing number of supporters of Zero growth : launch a general strike and global fifteen days no action as of February 8, 2010. Stop watching television. Stop working. Stop driving cars. Total holiday for a fortnight. Promote the idea and spread it among friends.

Can you imagine the tremendous success?

HDT

Anonymous

Why so far away with the date. Why not take off the last 2 weeks of December 2009.

No buying presents, no working, no tv.
I'm in.

Anonymous

Why so far away with the date. Why not take off the last 2 weeks of December 2009.

No buying presents, no working, no tv.
I'm in.

Anonymous

Le peuple français en grève à partir du 8 février 2010.
Aucun parti politique,aucun syndicat au courant.
Le frigo plein,les français n'iront plus travailler jusqu'à ce que le gouvernement se plie à ses exigences.
Action sans précédent en europe.
Artistes,animateurs de tv et politiciens en tout genre,il va falloir enfin partager le gâteau que vous mangez trop souvent seul.
Liberté,egalité et fraternité enfin respecté.

Anonymous

Le peuple français en grève à partir du 8 février 2010.
Aucun parti politique,aucun syndicat au courant.
Le frigo plein,les français n'iront plus travailler jusqu'à ce que le gouvernement se plie à ses exigences.
Action sans précédent en europe.
Artistes,animateurs de tv et politiciens en tout genre,il va falloir enfin partager le gâteau que vous mangez trop souvent seul.
Liberté,egalité et fraternité enfin respecté.

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