Adbusters

Commercial Breakers TV Spot

Rejected by FOX News.

Music by Remano Eszildn, motion graphics by Alex Kurina.


We're continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we're willing to pay, but the major networks aren't willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.

The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand's vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content ... if only for a moment.

This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It's not Pepsi vs. Coke, it's Cool Diet Cola vs. Climate Doom.

After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It's a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.

How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you're a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

Subscribe to Adbusters Magazine

470 comments on the article “Commercial Breakers TV Spot”

Displaying 21 - 30 of 470

Page 3 of 47

John

Perhaps this is cool - Perhaps I'm too old - So asked my 13 year old what he though.

These are his comment: "First, I can't read the writing. Second, the music and the graphics are distracting. Third, I have no idea what it is supposed to be about. This is a stupid add."

I'm not sure the forces of consumer capitalism are quivering with fear.

John

Perhaps this is cool - Perhaps I'm too old - So asked my 13 year old what he though.

These are his comment: "First, I can't read the writing. Second, the music and the graphics are distracting. Third, I have no idea what it is supposed to be about. This is a stupid add."

I'm not sure the forces of consumer capitalism are quivering with fear.

Anonymous

I agree. The font was a wrong choice. Trying to figure out what it read took away also from watching the rest of it.

A font change on it needs to be done.

Anonymous

I agree. The font was a wrong choice. Trying to figure out what it read took away also from watching the rest of it.

A font change on it needs to be done.

Nikko

Good idea. I'm following adbusters for + 10 years... you should go back to the efficient and shocking like 'you are the number' or the one with the fashion model (who puke in the toilets) or the pig one that was excellent!
If you have the money to go thru Fox, use it to do better ads and use Facebook and youtube. More people will see a good add on youtube than on Fox tv prime time and it is free...
but it has to be good and adapted to youtube.

Nikko

Good idea. I'm following adbusters for + 10 years... you should go back to the efficient and shocking like 'you are the number' or the one with the fashion model (who puke in the toilets) or the pig one that was excellent!
If you have the money to go thru Fox, use it to do better ads and use Facebook and youtube. More people will see a good add on youtube than on Fox tv prime time and it is free...
but it has to be good and adapted to youtube.

Pages

Add a new comment

Comments are closed.