Meme Wars Launch!

Be part of the exciting revolution underway in economic science.

Hey all you cultural creatives and heterodox thinkers,

Occupy Wall Street created a fissure in global consciousness . . .
Now it's time to throw a mindbomb into the chasm:

This book breaks the mathematical spell of mainstream economics and infuses it with some much-needed improvisational jazz. It features thinkers, ideas and models – bionomics, psychonomics, degrowth – that have been purged from the leading econ departments across the Western world.

Meme Wars will be launched November 13 by Seven Stories Press in the US, Random House in Canada, Penguin in the UK, and Reimann in Germany.

We hope it riles you up and catalyzes a revolt against the suicidal formalism they are currently being taught. A number of such campus revolts – especially at Harvard, University of Paris, Oxford, Cambridge, Chicago – could trigger a larger uprising against the keepers of global economic orthodoxy.

Want to be part of this revolution in economic science?


Put your university at the forefront of a monumental shift in the theoretical foundations of economic science, now underway. If you can overhaul the economics department at your school, then eventually, together, we can shift the paradigm. History shows us that this is exactly how revolutions in thought have happened in the past. Students, it is in your power to shift the theoretical foundations of economic science.


Bring analysis to action with this easy step – converge upon, download a poster, print it, and post it in the corridors of your campus and beyond. We're aiming to ignite a raging meme war not just on campus, but across the entire mindscape . . .

Students, imagine how your profs will respond when you start demanding answers to questions such as these: How do you measure progress, Mr. Professor? How does climate change factor into our study of economics? Is economic progress killing the planet? Does economics suffer from physics envy . . . is it even an exact science?

Let's pull off the ultimate jam for the fate of humanity . . . A paradigm shift in the theoretical foundations of economic science!

Check out the review in the Guardian online, or check out some of our Kickitover campaign posters in the spread about Meme Wars in the hard-copy of the Guardian: here.

Now go to and start jamming!

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On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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Comments on the article “Meme Wars Launch!”

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Until WE attain Comprehensive CAMPAIGN FINANCE REFORM for Our Nation,
We as a Nation will continue under the failed Economic Model of G.H.W.Bush ex CIA director,
as he defined:



I imagine...
How do you measure progress, Mr. Professor? The field of economics does not attempt to provide the content of value-laden and hard-to-define concepts like "progress"
How does climate change factor into our study of economics? much of the cost of climate change are "externalities" not bourn by individual economic actors?
Is economic progress killing the planet? Perhaps
Does economics suffer from physics envy . . . is it even an exact science? Are attempting to insult, as a whole, the field of study that I've devoted my adult life to? What does "exact science" even mean? stop asking me inane questions

Jim Leonard

Economics is a disease and a luxury that doesn't need to exist. All we need is moral dialogue, science, and account to come up with effective material interaction.


Your comments are thoroughly inane themselves. You are obviously inculcated in statist economics. Anyone with an independent mind can realize that these questions are, in fact, paradigm-altering. Get out of the church of economics and start asking yourself the real questions. Your answers only show your ignorance to the issues and reality as a whole.


Isn't it consumerism though and the way we place value that is really the monster?
For example, how much environmental damage is created merely out of our want of convenience or wanting possession of something for ourselves rather than invoking a sense of sharing?
Could this be a design issue, where we create new ways of existence, that can satisfy such issues without leaving people feeling as though they are subjected to poor design or function or losing out...

Matt C

The system as a whole lies to us about what it's selling (or lies about what we want) and tries (successfully) to alter our perceptions so we'll accept the paradigm more readily.
Yes our consumerism is bad (and a chicken/egg offshoot of the main problem) but when a system has to stack the deck to get poor people to buy things they don't need, well that right there is a failed system.


I'm looking forward to reading this book. But rejecting economics as it is taught in universities as a whole will result in oversimplifying, anemic arguments. The issue is very nuanced, and many economics departments do embrace alternative views. Neoliberalism, although perhaps the ultimate culprit, is not simply an economic paradigm, and its spread is certainly not centered from academia. Neoliberalism is a broader cultural and political project aimed at dismantling the institutions that distribute resources downward. The fight against neoliberalism ought not be a fight against capitalism. Capitalism is malleable; the current corporate paradigm can and should be changed within and through the capitalist system.


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