Adbusters

Global Warning

This epic human journey of ours is about to enter a 10,000 year Dark Age.

You’re in denial. You don’t need yet another convincing argument, you need a sledge hammer.

Help us. We’re on a mission. To wake up the zombie masses from their consumerist, cyber, capitalist stupor to the perils our Earth is facing. We’re working on a series of fierce 15-second mind-bombs that will go viral on YouTube and air hundreds of times on TV channels across the world. This wake up call is designed to leaves everyone who sees it transformed . . . unable to return to a life of ecological amnesia. We hope to trigger a monumental mind shift in the way humanity thinks about climate change and the possibility that our current capitalist system will crash and bring down civilization as we know it . . . unless . . . we resist.

Discussing geophysicist Brad Werner’s now-famous research paper, Is Earth f**ked?, Naomi Klein writes: “the bottom line [is] clear enough: global capitalism has made the depletion of resources so rapid, convenient and barrier-free that ‘earth-human systems’ are becoming dangerously unstable in response. When [Werner was] pressed by a journalist for a clear answer on the “are we f**ked” question, Werner set the jargon aside and replied, ‘More or less.’” . . . BUT, Klein continues . . .

There is one dynamic in the model, however, that offered some hope. Werner terms it “resistance” – movements of “people or groups of people” who “adopt a certain set of dynamics that does not fit within the capitalist culture.” According to the abstract for his presentation, this includes “environmental direct action, resistance taken from outside the dominant culture, as in protests, blockades and sabotage by indigenous peoples, workers, anarchists and other activist groups.”

Help us launch this Global Warning campaign . . . a surefire chink in the doomsday system! Email [email protected] if you are interested in brainstorming or possibly funding this Global warning campaign that could change the course of human history!

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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35 comments on the article “Global Warning”

Displaying 21 - 30 of 35

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Brian Casey

Been there---done that. No time to pray my friend.. Common purpose&Unified action now or forget about it..
The common purpose is the most difficult: that resolved, unified action falls into place.

Francesco Sinibaldi

Soft serenade.

In the dim
light of a
beautiful
singing the
primary care
appears like
a note in
the breath
of a feeling.

Francesco Sinibaldi

_anonym

Should one fear the irresistible force more than the immovable object? Should one believe the force is resistible or the object is movable right on up to the kaboom moment? These are the favored forms of denial, or are they the only hope for action of conscience?

See, Carbon Bubble and the Green Illusion http://nineinchbride.com/author-blog-commentary/entry/carbon-bubble-and-the-green-illusion.html

However, the idea of 'adbusters.com' as some kind of scientific, cultural, political, or social avant garde is utterly laughable. See, On Culture and the Institutional Progressive http://nineinchbride.com/author-blog-commentary/entry/on-culture-and-the-institutional-progressive.html

_anonym

anonymus

How depressing, that most commentators are so convinced of their own superior opinion that they can't see any virtue in collaborating.

I think this campaign is a good idea.

anonymousfemme

How depressing, that most commentators are so convinced of their own superior opinion that they can't see any virtue in collaborating.

I think this campaign is a good idea.

Anonymouss

I feel the introduction of new 'words', new 'terms' could be a powerfull way to take control. Best way is to choose words, neologisms which refer to fysics. And repeat them over and over again.

gronkite47

I believe using simplest most straight forward forthright words/terminology is the best way to go. No need to invent words to describe global human tragedy with a possible side effect of extinction. What could be worse (for us) the planet won't care and would be better off without us. Human kind will (I hope) survive this catastrophe and possible be better off for it, maybe not. Science Fiction has many possible fates for the survivors.

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