Adbusters

Global Warning

This epic human journey of ours is about to enter a 10,000 year Dark Age.

You’re in denial. You don’t need yet another convincing argument, you need a sledge hammer.

Help us. We’re on a mission. To wake up the zombie masses from their consumerist, cyber, capitalist stupor to the perils our Earth is facing. We’re working on a series of fierce 15-second mind-bombs that will go viral on YouTube and air hundreds of times on TV channels across the world. This wake up call is designed to leaves everyone who sees it transformed . . . unable to return to a life of ecological amnesia. We hope to trigger a monumental mind shift in the way humanity thinks about climate change and the possibility that our current capitalist system will crash and bring down civilization as we know it . . . unless . . . we resist.

Discussing geophysicist Brad Werner’s now-famous research paper, Is Earth f**ked?, Naomi Klein writes: “the bottom line [is] clear enough: global capitalism has made the depletion of resources so rapid, convenient and barrier-free that ‘earth-human systems’ are becoming dangerously unstable in response. When [Werner was] pressed by a journalist for a clear answer on the “are we f**ked” question, Werner set the jargon aside and replied, ‘More or less.’” . . . BUT, Klein continues . . .

There is one dynamic in the model, however, that offered some hope. Werner terms it “resistance” – movements of “people or groups of people” who “adopt a certain set of dynamics that does not fit within the capitalist culture.” According to the abstract for his presentation, this includes “environmental direct action, resistance taken from outside the dominant culture, as in protests, blockades and sabotage by indigenous peoples, workers, anarchists and other activist groups.”

Help us launch this Global Warning campaign . . . a surefire chink in the doomsday system! Email [email protected] if you are interested in brainstorming or possibly funding this Global warning campaign that could change the course of human history!

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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35 comments on the article “Global Warning”

Displaying 1 - 10 of 35

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Anonymous

Is it really possible to wake people up in thirty seconds? The problems are so complex that the solution just isn't that simple. If you really want to save the planet, GO VEGAN as there is NO SUCH THING as a meat-eating environmentalist!! Watch Durianriders's videos on YouTube.

Anonymous

Be a wise vegan/vegetarian. Don't buy substitute vegan products full of incredibly unsustainable oils, individually wrapped in plastic. Whole, plant-based, local, seasonal, organic, minimally processed diets supporting community or small farms using permaculture/minimal tillage methods helps too.

dp

what if you don't want to save the planet? i've only got 10-15 more years, in my teens i made the decision to never have children. once i'm gone what do i care?

hama_hama

I've decided to not to have children myself --for many reasons, one being to benefit ecology. So, basically what you are saying is that you only care about you: meaning, future generations don't matter because you haven't procreated. If you cared about anyone but yourself you'd have a reason to contribute to helping clean up the place you lived for future generations. That is your legacy and you won't do it alone -nor will anyone thank you. Your choice.

Anonymous

what about the malnourished people in mongolia, for example, who drink milk to survive? are they fake environmentalists? vegan is not necessarily the answer

Anonymous

what about the malnourished people in mongolia, for example, who drink milk to survive? are they fake environmentalists? vegan is not necessarily the answer

Peter Jocis

Free the Energy: Awareness and support for energy evolution alone, will usher in grand new degrees of Freedom with unlimited and sustainable possibilities for the evolution of Life on Earth.
http://theempowermentfactor.wordpress.com

robbie b

what rot. all these comments sound so sanctimonious and self congratulatory.we are advancing our own meagre agendas to compensate for our grand awful sense of powerlessness. It is a human beings fate to feel powerless. This is a true recognition of our relative cosmic importance but there are few who can stomach this fate

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