Spiritual capitalism

Can the bottom line be replaced by caring for others?

photo: Nick Seal

I know thoughts of meditating in boardrooms and choir sessions in the lunch room come to mind, but try not to take "spiritual capitalism" so literally. Carleen Hawn from Ode Magazine explains what spiritual capitalism means:

"...the success of an enterprise is measured by values like “integrity” and “commitment” as much as by targets like “efficiency” and “profitability.” It’s based on the recognition that every businessperson—whether you’re the CEO of a major multinational or the head of your own small firm—is in the service industry, and the services rendered must benefit not just yourself and your shareholders, but the planet and other people as well. The first commandment of the growing spiritual-capitalism movement is: Taking care of business means taking care of others."
Azim Jamal - Corporate Sufi

Inspirational speaker Azim Jamal has another term for CEO with ethics and a conscience, a Corporate Sufi.

Whatever you like to call it, buddha in the boardroom, spiritual capitalism, corporate sufi, or jesus businessmen, the question still remains the same:

Can we shift the entire system from profitability and the bottom line to taking care of others and the environment? And if so, is it solely in the hands of the CEO's, or do the people of a company have any power to bring about this change?