Blackspot

Girl Revolt

For our parents, liberation started with burning bras. What will it be for you?

In November, culture jammers everywhere will rupture consumer society. In seven nights of carnivalesque rebellion, teachers will join with punks, churchgoers with pranksters, and homeowners with hobos to shake the foundations of the global consumerist tyranny. But there is one group in particular that has the potential to spark widespread revolt.

Girls, females between the age of 13 and 19, are perhaps the most oppressed group in consumer society. As a previous generation of feminists made clear, Western culture is marked by widespread violence against women. And despite the media blackout, which continues to this day, most people know at least one female who has either developed an eating disorder or been sexually assaulted. I'll never forget my first-year orientation at Swarthmore: We were warned that nationwide the first six weeks of university are considered a "red zone" because rape is dangerously common.

The feminist critique is still valid but it must also go deeper. Even for girls who are spared the terrors of anorexia or rape, there is still the debilitating psychological war waged by advertising.

Consumerism is the new patriarchy. The beauty industry is the beast. Advertising constrains the horizon of female aspirations, gendering their dreams before they're hatched. Girls, even when they are still a fetus in the womb, are the target of an unrelenting image assault. Pretty little girls is what this society wants and it gets it through a flood of erotically charged marketing that propagandizes half the population, and their parents, to sexualize femininity at an early age. Of course, boys get the message too. But their assigned role is as the aggressor party. Girls, on the other hand, are told that weak and vulnerable is sexy.

But all this gives girls a tremendous power. Even the smallest tremors of rebellion can start an earthquake. Beginning now, and peaking in November, girls will revolt. Break the chains of advertising, overthrow the patriarchy of consumerism, blockade the libidinal economy. A week without makeup, stink bombs instead of perfume, public burnings of Cosmopolitan… any of these could be enough to start a chain reaction against consumer capitalism.

For our parents, liberation started with burning bras. What will it be for you?


Micah White is a contributing editor at Adbusters and an independent activist. He lives in Berkeley and is writing a book about the future of activism. www.micahmwhite.com or micah (at) adbusters.org

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100 comments on the article “Girl Revolt”

Displaying 81 - 90 of 100

Page 9 of 10

Anonymous

HAA! "..the pressure to be a dominant male in a more equal society"..? I'm sorry but its a biological fact that males are intrinsically on a constant search for dominance. Men are power hungry megalomaniacs and they can't help it. That's completely understandable, but we need to realise/and you need to accept that that's the reason our world, and in turn humanity, is in a perpetual state of chaos and turmoil. Hunger, wars, poverty..every problem this world has is a cause of some political leader(s) with one goal in mind: to increase his own personal wealth and power. Its all just a fucking power struggle.

The only way that we will ever achieve world peace, eradicate poverty and establish a new world order is if women take over. Laugh if you want, but the day is gonna come. Just wait

If theres anything worth fighting for its feminine superiority.

sidenote: Oh and "penis insecurity"? pffff buddy, you're the one believing an ingrained myth--that women are constantly in search of approval from men and the likes of you-for your penis..fuck thatt
keep your penis to yourself and go whack off somewhere, because I'll let you in on a little secret: it's all a big act...women know that nothing means more to you than your ego, and what you don't know is that by us humouring your ego, and pretending to love sucking dick, we actually hold power over YOU.
So respectfully,
go fuck yourself.

Anonymous

HAA! "..the pressure to be a dominant male in a more equal society"..? I'm sorry but its a biological fact that males are intrinsically on a constant search for dominance. Men are power hungry megalomaniacs and they can't help it. That's completely understandable, but we need to realise/and you need to accept that that's the reason our world, and in turn humanity, is in a perpetual state of chaos and turmoil. Hunger, wars, poverty..every problem this world has is a cause of some political leader(s) with one goal in mind: to increase his own personal wealth and power. Its all just a fucking power struggle.

The only way that we will ever achieve world peace, eradicate poverty and establish a new world order is if women take over. Laugh if you want, but the day is gonna come. Just wait

If theres anything worth fighting for its feminine superiority.

sidenote: Oh and "penis insecurity"? pffff buddy, you're the one believing an ingrained myth--that women are constantly in search of approval from men and the likes of you-for your penis..fuck thatt
keep your penis to yourself and go whack off somewhere, because I'll let you in on a little secret: it's all a big act...women know that nothing means more to you than your ego, and what you don't know is that by us humouring your ego, and pretending to love sucking dick, we actually hold power over YOU.
So respectfully,
go fuck yourself.

Anonymous

You've just bought the dominant narrative hook, line, and sinker yourself. If men are so power hungry and constantly struggling for dominance, why isn't that struggle more evident in hunting and gathering societies? And why is it that in modern society, women struggle for dominance and power as well? Maybe the problem is the society we've built, not the people in it.

Anonymous

You've just bought the dominant narrative hook, line, and sinker yourself. If men are so power hungry and constantly struggling for dominance, why isn't that struggle more evident in hunting and gathering societies? And why is it that in modern society, women struggle for dominance and power as well? Maybe the problem is the society we've built, not the people in it.

Anonymous

Feminine superiority.......... Feminism is about equality not feminine superiority. It is about disbanding the current language of our culture to replace the core values. Upon doing such, we can live in a peaceful harmonious society. A "male," which can even be argued as what defines a male these days do to cultural lag and "genetic anomalies," can also feel these inequalities in sexism. For example "he" may be pressured to be "manly". Even though "he" may not be able to feel the same sorrow that the suffrages felt or what "females" feel today, he can still support the idea of pure inequality. Even though "females" make up most of the population, do not leave out "males" like they left you out. That would not be equality. Fredrick Douglas a self freed slave fought for women's rights.

Anonymous

Feminine superiority.......... Feminism is about equality not feminine superiority. It is about disbanding the current language of our culture to replace the core values. Upon doing such, we can live in a peaceful harmonious society. A "male," which can even be argued as what defines a male these days do to cultural lag and "genetic anomalies," can also feel these inequalities in sexism. For example "he" may be pressured to be "manly". Even though "he" may not be able to feel the same sorrow that the suffrages felt or what "females" feel today, he can still support the idea of pure inequality. Even though "females" make up most of the population, do not leave out "males" like they left you out. That would not be equality. Fredrick Douglas a self freed slave fought for women's rights.

Anonymous

I like how the content of the article is juxtaposed w/ a photograph of visually appealing and non-threatening white females. Get a grip on your editing, adbusters.

Anonymous

I like how the content of the article is juxtaposed w/ a photograph of visually appealing and non-threatening white females. Get a grip on your editing, adbusters.

friends of Aris...

to be fair that photo looks like its from sweden. The country is full of visually appealing non threatening white women : /

friends of Aris...

to be fair that photo looks like its from sweden. The country is full of visually appealing non threatening white women : /

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