Advertising Age sees big dollars in charity work

“…Corporations technically don’t have souls and hence aren’t eligible for heaven.”

The flagship publication of the advertising industry, Adage, recently ran this article about ROI (return on investment) in what it calls cause marketing. The article speaks for itself.

 

“While the cynical outlook, repeated endlessly across the blogosphere, is that cause marketing is all about making money, perhaps the more mature, post-cynical outlook is, yes, of course it is, and, well, it should be.”

 

So the author, and Adage, believe that a “mature, post-cynical outlook” is one in which corporate charities like Ronald McDonald House are and should be “all about making money”? I got a chuckle out of that. This attitude is post-cynical in the same way that donuts are good for your prostate.

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Comments on the article “Advertising Age sees big dollars in charity work”

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Kitycatgirl

Isn't it rather funny how everything here can be posted to Facebook, as well as other social networking sites? and Isn't this, by having this public forum, technically a social networking site? I don't know. Hell, I have issues enough just trying to keep up with my own brain, I can't keep up with everyone elses.

But for now, I know what I will need to take a different approach to saving everything but humanity then to get into the system and editing it from the inside out.

If curiosity kills me, let me know. I'll be over by that shiny thing.

Kitycatgirl

Isn't it rather funny how everything here can be posted to Facebook, as well as other social networking sites? and Isn't this, by having this public forum, technically a social networking site? I don't know. Hell, I have issues enough just trying to keep up with my own brain, I can't keep up with everyone elses.

But for now, I know what I will need to take a different approach to saving everything but humanity then to get into the system and editing it from the inside out.

If curiosity kills me, let me know. I'll be over by that shiny thing.

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