Hot Romney vs. Cool Obama

Guess who will win tomorrow's debate?

“The Medium is the Message” – Marshall McLuhan

During the first televised presidential debate in 1960, Richard M. Nixon faltered, and lost to John F. Kennedy. McLuhan attributed Nixon's failure to an incompatibility of personage with media: Nixon was a “hot” person in a “cool” medium. Kennedy won because he was “cool” – reflecting the cool, calm and detached qualities which are essential to the televisual medium, according to McLuhan. In this election, as with earlier ones, the Medium is the message...on TV, the cool always wins.

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

Subscribe to Adbusters Magazine

Comments on the article “Hot Romney vs. Cool Obama”

Displaying 1 - 10 of 12

Page 1 of 2


Why should one watch a debate between an incumbent who was not even able to close down Guantanamo and a master of tax avoidance. All we´ll hear is a collection of standard hollow phrases.


honestly obama should win this romney dont even think straight im prutty sure the first thing dhat pops into his head he says..& for all those people who say obama didnt do anything..well for ur information its hard cause every minute he fights for what he stand for..but it isnt easy..let me see al become a president & accomplished wat u stated..1


This is hilarious. Obama got mauled! The next debate is not even fair. Paul Ryan vs. Joe Biden? Biden can't help himself from saying stupid things when he isn't debating!


Add a new comment

To comment or reply please Log In, Create An Account or post as Anonymous.