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Hot Romney vs. Cool Obama

Guess who will win tomorrow's debate?

“The Medium is the Message” – Marshall McLuhan

During the first televised presidential debate in 1960, Richard M. Nixon faltered, and lost to John F. Kennedy. McLuhan attributed Nixon's failure to an incompatibility of personage with media: Nixon was a “hot” person in a “cool” medium. Kennedy won because he was “cool” – reflecting the cool, calm and detached qualities which are essential to the televisual medium, according to McLuhan. In this election, as with earlier ones, the Medium is the message...on TV, the cool always wins.

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Comments on the article “Hot Romney vs. Cool Obama”

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Anonymous

Why should one watch a debate between an incumbent who was not even able to close down Guantanamo and a master of tax avoidance. All we´ll hear is a collection of standard hollow phrases.

julissa

honestly obama should win this romney dont even think straight im prutty sure the first thing dhat pops into his head he says..& for all those people who say obama didnt do anything..well for ur information its hard cause every minute he fights for what he stand for..but it isnt easy..let me see al become a president & accomplished wat u stated..1

Anonymous

This is hilarious. Obama got mauled! The next debate is not even fair. Paul Ryan vs. Joe Biden? Biden can't help himself from saying stupid things when he isn't debating!

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