Adbusters

The #ZUCKUP Dilemma

The battle for the soul of global activism.

Today, without warning and without comment, Facebook deleted the pages of fifty predominantly left and student-run organizations in the United Kingdom. Having forged an uneasy relationship with Facebook, activists, culture jammers and revolutionaries around the world now face a tremendous dilemma.

On the one hand, it is true that Facebook's social networking platform has served revolutionary organizers well in Tunisia, Egypt and elsewhere. The speed by which a call to protest can snowball into bodies on the streets intent on toppling a regime is awe inspiring and for the foreseeable future, Facebook will continue to play an important role in organizing protests and insurrections. And yet, Facebook is, in its essence, a capitalist business venture whose raison d'être is the commercialization of human relations. It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism.

On a deeper level, however, beyond all self-recriminations and angry tweets against Facebook's latest #zuckup the question remains: How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?

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88 comments on the article “The #ZUCKUP Dilemma”

Displaying 61 - 70 of 88

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KitWood

Companies that offer services to the public can't discriminate in who they offer those services to on the grounds of race, religion, sexuality or political affiliation. That is the law as it stands in the United Kingdom. It is is exactly the same reason that registrars can't legally refuse to perform civil partnerships and hotels can't say: "No dogs, No Blacks, No Irish."

KitWood

Companies that offer services to the public can't discriminate in who they offer those services to on the grounds of race, religion, sexuality or political affiliation. That is the law as it stands in the United Kingdom. It is is exactly the same reason that registrars can't legally refuse to perform civil partnerships and hotels can't say: "No dogs, No Blacks, No Irish."

Anonymous

Wikileaks Founder: Facebook is the most appalling spy machine that has ever been invented

http://thenextweb.com/facebook/2011/05/02/wikileaks-founder-facebook-is-the-most-appalling-spy-machine-that-has-ever-been-invented/

Anonymous

Wikileaks Founder: Facebook is the most appalling spy machine that has ever been invented

http://thenextweb.com/facebook/2011/05/02/wikileaks-founder-facebook-is-the-most-appalling-spy-machine-that-has-ever-been-invented/

RC

"How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?"

Is this hyperbole? I mean, come on! How will we face this dilemma...let's see....word of mouth, maybe? Actually talking to people? There doesn't need to be an online platform to help activists connect. Why are we so scared of having local meetings in our own towns and cities by calling each other or even e-mailing? The decrease of real human connecting in the past 10 years is scaring me; Adbusters is even hyperventilating that no one will be able to do anything without facebook. I deleted my account long ago, as facebook is a wasteland. Have you noticed that you're much more apt to do something if you are invited by an actual human voice, rather than an impersonal fb invite that went out to 843 other people as well? Delete your accounts and get out in the real world!

RC

"How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?"

Is this hyperbole? I mean, come on! How will we face this dilemma...let's see....word of mouth, maybe? Actually talking to people? There doesn't need to be an online platform to help activists connect. Why are we so scared of having local meetings in our own towns and cities by calling each other or even e-mailing? The decrease of real human connecting in the past 10 years is scaring me; Adbusters is even hyperventilating that no one will be able to do anything without facebook. I deleted my account long ago, as facebook is a wasteland. Have you noticed that you're much more apt to do something if you are invited by an actual human voice, rather than an impersonal fb invite that went out to 843 other people as well? Delete your accounts and get out in the real world!

Anonymous

How the hell can you work within facebook to contribute to the downfall of facebook? FAke book, brag book, it's all a waste of time... personality disorders are exposed, online feuds created, massive amounts of time wasted!

I deleted my account after about 6 months of tolerating the BS... I drive with an anti facebook bumper sticker and thumbs down next to it... it looks legit and I have had a couple of compliments and supporters...but just creating a situation to discuss the merits of fake life, electronic communication... etc. Other drivers stopped behind me will see my sticker, then hop on their smart phone to check FB. It's comedy!

Delete yourself from FB!!

We don't need a "revolutionary" social networking application for oursselves! My revolution begins with myself and my family and loved ones... life is short... I will take my freedom where I can get it.

Anonymous

How the hell can you work within facebook to contribute to the downfall of facebook? FAke book, brag book, it's all a waste of time... personality disorders are exposed, online feuds created, massive amounts of time wasted!

I deleted my account after about 6 months of tolerating the BS... I drive with an anti facebook bumper sticker and thumbs down next to it... it looks legit and I have had a couple of compliments and supporters...but just creating a situation to discuss the merits of fake life, electronic communication... etc. Other drivers stopped behind me will see my sticker, then hop on their smart phone to check FB. It's comedy!

Delete yourself from FB!!

We don't need a "revolutionary" social networking application for oursselves! My revolution begins with myself and my family and loved ones... life is short... I will take my freedom where I can get it.

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