Adbusters

The #ZUCKUP Dilemma

The battle for the soul of global activism.

Today, without warning and without comment, Facebook deleted the pages of fifty predominantly left and student-run organizations in the United Kingdom. Having forged an uneasy relationship with Facebook, activists, culture jammers and revolutionaries around the world now face a tremendous dilemma.

On the one hand, it is true that Facebook's social networking platform has served revolutionary organizers well in Tunisia, Egypt and elsewhere. The speed by which a call to protest can snowball into bodies on the streets intent on toppling a regime is awe inspiring and for the foreseeable future, Facebook will continue to play an important role in organizing protests and insurrections. And yet, Facebook is, in its essence, a capitalist business venture whose raison d'être is the commercialization of human relations. It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism.

On a deeper level, however, beyond all self-recriminations and angry tweets against Facebook's latest #zuckup the question remains: How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

Subscribe to Adbusters Magazine

88 comments on the article “The #ZUCKUP Dilemma”

Displaying 31 - 40 of 88

Page 4 of 9

Anonymouse

Diaspora is in the works. It's in Alpha right now and hopefully soon it will be the new "in" social networking tool!

Anonymouse

Diaspora is in the works. It's in Alpha right now and hopefully soon it will be the new "in" social networking tool!

TANSTAAFL WAFFLE

"It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism."

No it isnt. But you just can't get over the "corporations are evil" mantra.

TANSTAAFL WAFFLE

"It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism."

No it isnt. But you just can't get over the "corporations are evil" mantra.

Sincerely

Perhaps you missed the paragraph detailing Facebook's recent anti-activist action (shutting down 50+ protest pages). Don't feel bad, though, it's easy to miss such critical information in such an expansive article.

However, until you've learned to consume information presented in greater length than Twitter's maximum (140 characters), perhaps it is best not to comment.

Sincerely

Perhaps you missed the paragraph detailing Facebook's recent anti-activist action (shutting down 50+ protest pages). Don't feel bad, though, it's easy to miss such critical information in such an expansive article.

However, until you've learned to consume information presented in greater length than Twitter's maximum (140 characters), perhaps it is best not to comment.

Pages

Add a new comment

Comments are closed.