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The #ZUCKUP Dilemma

The battle for the soul of global activism.

Today, without warning and without comment, Facebook deleted the pages of fifty predominantly left and student-run organizations in the United Kingdom. Having forged an uneasy relationship with Facebook, activists, culture jammers and revolutionaries around the world now face a tremendous dilemma.

On the one hand, it is true that Facebook's social networking platform has served revolutionary organizers well in Tunisia, Egypt and elsewhere. The speed by which a call to protest can snowball into bodies on the streets intent on toppling a regime is awe inspiring and for the foreseeable future, Facebook will continue to play an important role in organizing protests and insurrections. And yet, Facebook is, in its essence, a capitalist business venture whose raison d'être is the commercialization of human relations. It is terrifying, and ultimately self-defeating that a commercially driven enterprise has insinuated itself into the soul of global activism.

On a deeper level, however, beyond all self-recriminations and angry tweets against Facebook's latest #zuckup the question remains: How will we, culture jammers, escape this dilemma? What are activists and revolutionaries to do in a world where a for-profit company has a near monopoly on social networking? Would thousands of us committing Facebook suicide wake Zuckerberg up? Could we jam Facebook into submission? Or must we develop our own non-commercial platform better suited to insurrection? What is the solution to this dilemma? How do we break the Gordian knot?

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88 comments on the article “The #ZUCKUP Dilemma”

Displaying 21 - 30 of 88

Page 3 of 9

pissenlit

The plus side of using FB is all your non-activist friends/family see your posts that might not otherwise know about these issues; going to a social network that caters to activists is great but those are the people that would be getting involved anyway, right? If we are to truly wake up the apathetic masses and create a sea change, we need a network that EVERYONE uses. Not enough people use Twitter, MySpace has been circling the drain for years, we need a new network that everyone will shift to as people shifted from MySpace to FB. I will check out the others mentioned in the comments, but really, until FB has some competition, I don't see an end to this crux any time soon.

pissenlit

The plus side of using FB is all your non-activist friends/family see your posts that might not otherwise know about these issues; going to a social network that caters to activists is great but those are the people that would be getting involved anyway, right? If we are to truly wake up the apathetic masses and create a sea change, we need a network that EVERYONE uses. Not enough people use Twitter, MySpace has been circling the drain for years, we need a new network that everyone will shift to as people shifted from MySpace to FB. I will check out the others mentioned in the comments, but really, until FB has some competition, I don't see an end to this crux any time soon.

chella

People didn't flock to FB because it was so useful, there are many such useful platforms. People flocked to FB because of a media blitz. During this campaign in '08 FB was everywhere including the evening news, cloaking it in a false legitimacy while dealing a death blow to MySpace. Everyone was being shepherded over to FB in a deliberate effort to centralize social communications and you all fell for it. Personally I refused to sign up for FB precisely because of the media blitz promoting it, which raised my suspicions. It is of the utmost importance that a new independent social networking platform be established. The issue is not commercialization, the issue is the great ease with which the elite rulers can extract information about everybody, all from the same source. Big Brother won this round, people.

chella

People didn't flock to FB because it was so useful, there are many such useful platforms. People flocked to FB because of a media blitz. During this campaign in '08 FB was everywhere including the evening news, cloaking it in a false legitimacy while dealing a death blow to MySpace. Everyone was being shepherded over to FB in a deliberate effort to centralize social communications and you all fell for it. Personally I refused to sign up for FB precisely because of the media blitz promoting it, which raised my suspicions. It is of the utmost importance that a new independent social networking platform be established. The issue is not commercialization, the issue is the great ease with which the elite rulers can extract information about everybody, all from the same source. Big Brother won this round, people.

happy human

The "Zuckup" Dilemma? You´re so great in empowering stuff by making up fancy names and concepts.I´m not on facebook simply cause I´m too old, i´ll rather go fishing.
(Just for meditation, not for killing animals, of course.)

happy human

The "Zuckup" Dilemma? You´re so great in empowering stuff by making up fancy names and concepts.I´m not on facebook simply cause I´m too old, i´ll rather go fishing.
(Just for meditation, not for killing animals, of course.)

tkaptur

Help fight fascistbook please and break the facecrook empire for the peoples sake
facebookusersunion.ning.com

tkaptur

Help fight fascistbook please and break the facecrook empire for the peoples sake
facebookusersunion.ning.com

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