Adbusters

Wildcat General Strike

Turn Buy Nothing Day up a notch this year by joining the Wildcat General Strike! On November 27/28 we are asking you to claw at capitalism and sink your teeth deeper into the corporate machine.

Buy Nothing Day was a radical concept when we first introduced it 20 years ago. It struck a blow against the very heart of our consumer culture. For the first decade of its existence it had a profound and sweeping effect, shining a light on the dark side of consumerism at a time when the world was largely oblivious to its insidious effects. Year after year it fired up the world’s imagination – inspiring its fair share of sympathy and solidarity, resistance and mockery. I remember people laughing their heads off at the sight of my BND button. But somehow, as the years wore on (and despite the fact that last year it was celebrated in 65 countries around the world), the day seems to be losing its edge. Now, as humanity faces crises of ecology, psychology and faith, the time has come to rethink the day, to reanimate it with new intensity, purpose and scale.

This year we’re calling for a wildcat general strike. On November 27/28 we’re asking tens of millions of people around the world to bring the capitalist consumption machine to a grinding – if only momentary – halt. We want you to shut off your lights, your televisions and other nonessential appliances. We want you to park your car, turn off your phones and log off your computer for the day. We’re calling for a Ramadan-like fast. From sunrise to sunset, we abstain en masse. Not only from shopping but from all the temptations of our five-planet lifestyles.

Instead we’ll feed our spirits and minds with a feast of subversive activities: pranks, shenanigans, credit card cut-ups, bicycle swarms, mall invasions and all manner of culture jams and creative détournements … and some of us will take things even further with sit-ins, demonstrations, passive resistance and acts of nonviolent defiance, anarchy and civil disobedience. If we can create a big enough ruckus on November 27/28, then we may be able to catalyze what the Situationists tried to set in motion half a century ago: a chain reaction of refusal against consumer capitalism … a sudden, unexpected moment of truth … the first ever global revolution.

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62 comments on the article “Wildcat General Strike”

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Anonymous

Last Digital Detox Week (April 21-26, 2009), Adbusters posted a new blog entry right during the middle of it. It was kind of a buzzkill to find out. This time around, don't scab your own strike okay?

Anonymous

Last Digital Detox Week (April 21-26, 2009), Adbusters posted a new blog entry right during the middle of it. It was kind of a buzzkill to find out. This time around, don't scab your own strike okay?

Stephen J

So does this mean we are all going to wait to see if anyone else does this before maybe doing it next year? Do we all now share this idea that these types of activities are meaningless and there is no point to resistance of any form?

Stephen J

So does this mean we are all going to wait to see if anyone else does this before maybe doing it next year? Do we all now share this idea that these types of activities are meaningless and there is no point to resistance of any form?

Man deal with it

I don't understand guys, this is just like shabbat for Jews, surely you anti-Israel, left wing nut-fucks arn't converting to Judiasum?

Man deal with it

I don't understand guys, this is just like shabbat for Jews, surely you anti-Israel, left wing nut-fucks arn't converting to Judiasum?

Alaric

Walter Benjamin, the German critical theorist and major influence on Adbusters' understanding of cultural production, was a Jew and integration many Jewish-Kabbalistic concepts into his notion of Marxist critical theory. So some Judaic references are not all that out of place. For instance the recent popularization of the concept of Tikkun as adapted by the French theoretical journal Tiqqun, from which The Coming Insurrection emerged.

Alaric

Walter Benjamin, the German critical theorist and major influence on Adbusters' understanding of cultural production, was a Jew and integration many Jewish-Kabbalistic concepts into his notion of Marxist critical theory. So some Judaic references are not all that out of place. For instance the recent popularization of the concept of Tikkun as adapted by the French theoretical journal Tiqqun, from which The Coming Insurrection emerged.

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