The Carnivalesque Rebellion is about to begin. From November 22nd to the 28th, culture jammers of all kinds – from artists to churchgoers, anarchists to carpenters – will disregard the illegitimate laws of consumer society. For seven nights, they will honor instead the dictates of their hearts and the demands of their conscience. Overwhelmed by a myriad of insurrections and unexpected acts of resistance, consumer capitalism will grind to a halt.
With little time remaining before these events, what is needed now is not a treatise on the injustice of consumerism. It is true that 36 million humans starve to death each year, that there is an island of plastic the size of Texas floating in the ocean, and that one in four Americans have a mental illness. But these facts roll across our consciousness; they do not impel us to remake society. Whether we have become desensitized to the severity of our plight or our minds simply cannot fathom the direness of our situation, the fact remains that today what we need is the opposite of information.
The success of our insurrection will not depend on quantity of the crowd nor extent of the media coverage. In some cities the rebellion may be invisible and in others its impact downplayed. None of that matters. The Carnivalesque Rebellion will be victorious when we stop waiting for the majority, the mainstream, or the consumer class to give us permission to rebel. The revolution against consumerism will come when we trust our intuition and find within ourselves the permission to act.
The Carnivalesque Rebellion is, above all else, a chance to rise above cynicism, skepticism, and ironic detachment. It is an invitation to don the prankster's mask, to regain the sense of magical possibility, and to finally start living.
Meet up with fellow activists and download posters and campaign materials at www.adbusters.org/bnd.