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Tactical Briefing #1

The first of a series of briefings leading up to a week of Carnivalesque Rebellion

For twenty years, the culture jammer movement has been building momentum for a cultural revolution that will topple consumerism. Now Adbusters and our worldwide network of activists is calling for a Carnivalesque Rebellion this November that will shut down consumer capitalism for a week.

Can a few thousand meme warriors create a sudden, unexpected moment of truth – a global mindshift – from which the corporate/consumerist forces never fully recover? Over the next few months, we will be sending out a series of tactical briefings that chart the approaching moment of truth – #NOSTARBUCKS is our first.

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Tactical Briefing:

Activist yelling

As the hollowness of our system grows clearer, Skylar Fein’s “Keys to a Broken Nation” explores the revolutionary potential of a generation whose future has been sold.


American Psychosis

Pulitzer Prize-winning journalist Chris Hedges’ “American Psychosis” defines our current global crisis, conveying the necessity and inevitability of our November uprising, in a most visceral way.


Inspiration:

Ken O'Keefe

It is easier to slip into apathy than to put yourself on the line. It is human to feel afraid but courage will come with preparation and practice. Take 20 minutes and get inspired by Ken O’Keefe in this intense interview with the BBC:

Part OnePart TwoPart Three


Action:

Adbusters.org

Between November 22-28 the whole world will light up with seven days of Carnivalesque Rebellion!

Think of it as an adventure, as therapy, as Buy Nothing Day times a hundred … think of it as the World Cup of global activism – a week of postering and pranks, of talking back at your profs and speaking truth to power. Some of us will poster our schools and neighborhoods and just break our daily routines for a week. Others will chant, cut up their credit cards in big box stores and pull off theatrical stunts that provoke mass cognitive dissonance. Others still will drop stink bombs in strategic locations and engage in the most visceral kind of civil disobedience.

In all, millions of people around the world will walk out of their schools, offices and factories for a week and live!

To pull this off, we need to learn from the failures of the recent G8/G20 protests. A few sensational and spectacular acts of violence (police cars on fire, window smashing) will not provoke the kind of global mindshift that our world so desperately needs. And neither will sitting at home yelling at our screens. If our Seven Days of Carnivalesque Rebellion are to succeed we'll need a plethora of actions that cannot be dismissed as petty acts of vandalism, that genuinely challenge the power of megacorporations, that make people think about the climate tipping points now descending upon us and that highlight the perversity of a system that has brought us to the zero point of systemic collapse.

What would you do if you could mobilize thousands of connected protesters in cities all over the world? Send your best ideas for coordinated acts of civil disobedience to [email protected] and we'll share the most compelling ones in subsequent briefs.


To get the ball rolling here's a personal plunge you may want to take right away: Vow never to walk into a Starbucks ever again. Instead, search out the most interesting indie coffee shop around where you live and work … get to know the people who own and run the place and get your friends and co-workers to join you there. Individually this may feel like a drop in the bucket, but if all the 86,000 of us in this network do it collectively, then we can begin to shift power from megacorporations to our friends and neighbors.

This little shift in our lives is a good way to get in the mood … and during the week of rebellion in November, these indie coffee houses will become our meeting places and bases.

ACTION #1: #NOSTARBUCKS

A worldwide boycott of Starbucks.

In cities everywhere, we walk away from corporate java and into our local indie coffee shops instead.

Tweet #NOSTARBUCKS, Facebook it, email it, shout it from rooftops. Spread the word and send us feedback. Let's start brewing the mood for a worldwide revolution.

TARGET: 1 Million thriving indie coffee houses by November 28

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At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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92 comments on the article “Tactical Briefing #1”

Displaying 71 - 80 of 92

Page 8 of 10

Anonymous

Starbucks actually does not pay their employees a living wage. The managers are not encouraged, rather required by their district managers to keep payroll costs down so they only hire part-time employees. This minimizes the amount of money Starbucks has to pay for employee benefits and at the same time INCREASES the amount of money the employees have to pay for any health-care related costs. I live in the San Francisco area where $9/hour won't pay your rent, especially working only part time hours, so this means almost every Starbucks employee must supplement their income with another job!

Anonymous

Starbucks actually does not pay their employees a living wage. The managers are not encouraged, rather required by their district managers to keep payroll costs down so they only hire part-time employees. This minimizes the amount of money Starbucks has to pay for employee benefits and at the same time INCREASES the amount of money the employees have to pay for any health-care related costs. I live in the San Francisco area where $9/hour won't pay your rent, especially working only part time hours, so this means almost every Starbucks employee must supplement their income with another job!

Anonymous

We need deeper, clearer thinking. So, we've run Starbucks out of business, now what? The "capitalist system" still stands. The competition eliminated, your favorite "indie" coffee shop opens up dozens of new locations, loses sight of it's "local, independent values", and ten years later is the new Starbucks. What has been accomplished? I'm not trying to be cynical or dismissive. It's a serious question. We undermine every global corporation in existence, our governments still stand, we revolt against our governments, the global financial system still stands. Necessity is the mother of invention.
A new way of living has to grow, "organically", from the collapse of the old way of life, and it won't take the same form everywhere. We can reject the consumerist/capitalist mindset, but we shouldn't pretend to live outside the conditions of our present moment in history. Also, people don't want to live an austere life, there's nothing noble about poverty. Just some thoughts.

Anonymous

We need deeper, clearer thinking. So, we've run Starbucks out of business, now what? The "capitalist system" still stands. The competition eliminated, your favorite "indie" coffee shop opens up dozens of new locations, loses sight of it's "local, independent values", and ten years later is the new Starbucks. What has been accomplished? I'm not trying to be cynical or dismissive. It's a serious question. We undermine every global corporation in existence, our governments still stand, we revolt against our governments, the global financial system still stands. Necessity is the mother of invention.
A new way of living has to grow, "organically", from the collapse of the old way of life, and it won't take the same form everywhere. We can reject the consumerist/capitalist mindset, but we shouldn't pretend to live outside the conditions of our present moment in history. Also, people don't want to live an austere life, there's nothing noble about poverty. Just some thoughts.

Eduardo

Whole foods is a good example of indie turned "capitalist coglomo". Started in Austin as a good idea, now they have their flagship here. I call it the"Green Monster". There are Hummers in the parking lot and a Starbucks across the street. Ouch

Eduardo

Whole foods is a good example of indie turned "capitalist coglomo". Started in Austin as a good idea, now they have their flagship here. I call it the"Green Monster". There are Hummers in the parking lot and a Starbucks across the street. Ouch

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