Adbusters

Tactical Briefing #1

The first of a series of briefings leading up to a week of Carnivalesque Rebellion

For twenty years, the culture jammer movement has been building momentum for a cultural revolution that will topple consumerism. Now Adbusters and our worldwide network of activists is calling for a Carnivalesque Rebellion this November that will shut down consumer capitalism for a week.

Can a few thousand meme warriors create a sudden, unexpected moment of truth – a global mindshift – from which the corporate/consumerist forces never fully recover? Over the next few months, we will be sending out a series of tactical briefings that chart the approaching moment of truth – #NOSTARBUCKS is our first.

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Tactical Briefing:

Activist yelling

As the hollowness of our system grows clearer, Skylar Fein’s “Keys to a Broken Nation” explores the revolutionary potential of a generation whose future has been sold.


American Psychosis

Pulitzer Prize-winning journalist Chris Hedges’ “American Psychosis” defines our current global crisis, conveying the necessity and inevitability of our November uprising, in a most visceral way.


Inspiration:

Ken O'Keefe

It is easier to slip into apathy than to put yourself on the line. It is human to feel afraid but courage will come with preparation and practice. Take 20 minutes and get inspired by Ken O’Keefe in this intense interview with the BBC:

Part OnePart TwoPart Three


Action:

Adbusters.org

Between November 22-28 the whole world will light up with seven days of Carnivalesque Rebellion!

Think of it as an adventure, as therapy, as Buy Nothing Day times a hundred … think of it as the World Cup of global activism – a week of postering and pranks, of talking back at your profs and speaking truth to power. Some of us will poster our schools and neighborhoods and just break our daily routines for a week. Others will chant, cut up their credit cards in big box stores and pull off theatrical stunts that provoke mass cognitive dissonance. Others still will drop stink bombs in strategic locations and engage in the most visceral kind of civil disobedience.

In all, millions of people around the world will walk out of their schools, offices and factories for a week and live!

To pull this off, we need to learn from the failures of the recent G8/G20 protests. A few sensational and spectacular acts of violence (police cars on fire, window smashing) will not provoke the kind of global mindshift that our world so desperately needs. And neither will sitting at home yelling at our screens. If our Seven Days of Carnivalesque Rebellion are to succeed we'll need a plethora of actions that cannot be dismissed as petty acts of vandalism, that genuinely challenge the power of megacorporations, that make people think about the climate tipping points now descending upon us and that highlight the perversity of a system that has brought us to the zero point of systemic collapse.

What would you do if you could mobilize thousands of connected protesters in cities all over the world? Send your best ideas for coordinated acts of civil disobedience to [email protected] and we'll share the most compelling ones in subsequent briefs.


To get the ball rolling here's a personal plunge you may want to take right away: Vow never to walk into a Starbucks ever again. Instead, search out the most interesting indie coffee shop around where you live and work … get to know the people who own and run the place and get your friends and co-workers to join you there. Individually this may feel like a drop in the bucket, but if all the 86,000 of us in this network do it collectively, then we can begin to shift power from megacorporations to our friends and neighbors.

This little shift in our lives is a good way to get in the mood … and during the week of rebellion in November, these indie coffee houses will become our meeting places and bases.

ACTION #1: #NOSTARBUCKS

A worldwide boycott of Starbucks.

In cities everywhere, we walk away from corporate java and into our local indie coffee shops instead.

Tweet #NOSTARBUCKS, Facebook it, email it, shout it from rooftops. Spread the word and send us feedback. Let's start brewing the mood for a worldwide revolution.

TARGET: 1 Million thriving indie coffee houses by November 28

Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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92 comments on the article “Tactical Briefing #1”

Displaying 51 - 60 of 92

Page 6 of 10

Krs

My challenge to you,

Post your name if you want to speak your mind and definitely if you want to challenge me to anything . Or are you afraid that someone will find out about your counter-culture activities and fire you from the drone job that you landed after reading too much leftist philosophy in college?

There is research that shows that only 40% of what is being written on the internet and sent in e-mails is actually understood by the recipient. Perhaps I should take this as a hint and stop wasting my time =)

1. If Starbucks goes out of business lots of coffee farmers will lose their livelihood in the short run. In the long run perhaps other buyers, whether independent coffee shop co-operatives or another corporate giant might pick up the produce in their place.

If you want to solve this problem for the poor coffee growers here is a thought.

"Getting with the times"
A website coffee market where small buyers in various countries can buy small quantities of locally grown coffee (right now you have to buy large volume)

Tie this together with a reliable payment system across the net and a good delivery service run by local coffee lovers across the globe.

If you want to solve a problem you had better offer a solution rather than sitting down discussing it over coffee.

It is not acceptance that I endorse but rather understanding of prevailing systems. Only then can they be hacked.

Peace
Krs
www.globalocalism.com

Krs

My challenge to you,

Post your name if you want to speak your mind and definitely if you want to challenge me to anything . Or are you afraid that someone will find out about your counter-culture activities and fire you from the drone job that you landed after reading too much leftist philosophy in college?

There is research that shows that only 40% of what is being written on the internet and sent in e-mails is actually understood by the recipient. Perhaps I should take this as a hint and stop wasting my time =)

1. If Starbucks goes out of business lots of coffee farmers will lose their livelihood in the short run. In the long run perhaps other buyers, whether independent coffee shop co-operatives or another corporate giant might pick up the produce in their place.

If you want to solve this problem for the poor coffee growers here is a thought.

"Getting with the times"
A website coffee market where small buyers in various countries can buy small quantities of locally grown coffee (right now you have to buy large volume)

Tie this together with a reliable payment system across the net and a good delivery service run by local coffee lovers across the globe.

If you want to solve a problem you had better offer a solution rather than sitting down discussing it over coffee.

It is not acceptance that I endorse but rather understanding of prevailing systems. Only then can they be hacked.

Peace
Krs
www.globalocalism.com

Anonymous

As for your challenge, I think it's laughable. There is no need at all, in a faceless community, for me to identify by any label that I choose to name myself. You will never know me. You will never see my face. Why could it possibly matter if I choose not to attach a name? It means nothing. It is just a label you seek to attach to someone who has chosen to speak against you.

As for fear of being discovered by an employer at a leftist job... Well... not too sure how to respond to that one. My counter-culture activities, as you call them, are nothing more complicated than choosing to stay my own person. If an employer has issue with my thinking, I can safely say I do not NEED that job when there are so many options available to me, including a much simpler perspective on life. I work to keep a roof over my head and healthy food in my cupboard. I care little for possessions or any image that others seek to impose on me.

Not that I'm insulted by your obvious need to point out your opinion that I am uneducated, but seriously? You couldn't have come up with a more eloquent response to a complete stranger you know nothing about? You would really choose to respond to me by assuming that I am uneducated? Or, is it that my thoughts appear beneath yours? Whatever the reason, I read and I listen when people speak their stories. I listen to Indigenous people who wish that tradition was not something robbed from them by the Western world. These people - in face-to-face - conversation mourn the loss of their land as it has been hacked down to feed the insatiable greed of the Western world. They are saddened by the fact that the old ways of collecting food and medicines are no longer available as the land has been destroyed. My comments are only to ask why their lives do not matter. As for my university education... It only taught me to be cautious of academic snobbery.

Regarding coffee, or whatever other METAPHOR the people at Adbusters suggest to use to spread a message, I would happily see life return to something much simpler. With so many delicious alternatives sitting within a local area... what's the actual need of transporting things across long distances when it is now fossil fuel consumption we have to consider?

Anonymous

As for your challenge, I think it's laughable. There is no need at all, in a faceless community, for me to identify by any label that I choose to name myself. You will never know me. You will never see my face. Why could it possibly matter if I choose not to attach a name? It means nothing. It is just a label you seek to attach to someone who has chosen to speak against you.

As for fear of being discovered by an employer at a leftist job... Well... not too sure how to respond to that one. My counter-culture activities, as you call them, are nothing more complicated than choosing to stay my own person. If an employer has issue with my thinking, I can safely say I do not NEED that job when there are so many options available to me, including a much simpler perspective on life. I work to keep a roof over my head and healthy food in my cupboard. I care little for possessions or any image that others seek to impose on me.

Not that I'm insulted by your obvious need to point out your opinion that I am uneducated, but seriously? You couldn't have come up with a more eloquent response to a complete stranger you know nothing about? You would really choose to respond to me by assuming that I am uneducated? Or, is it that my thoughts appear beneath yours? Whatever the reason, I read and I listen when people speak their stories. I listen to Indigenous people who wish that tradition was not something robbed from them by the Western world. These people - in face-to-face - conversation mourn the loss of their land as it has been hacked down to feed the insatiable greed of the Western world. They are saddened by the fact that the old ways of collecting food and medicines are no longer available as the land has been destroyed. My comments are only to ask why their lives do not matter. As for my university education... It only taught me to be cautious of academic snobbery.

Regarding coffee, or whatever other METAPHOR the people at Adbusters suggest to use to spread a message, I would happily see life return to something much simpler. With so many delicious alternatives sitting within a local area... what's the actual need of transporting things across long distances when it is now fossil fuel consumption we have to consider?

Krs

I agree with you!

I would also like to see life return to a much simpler place! There is no need to transport product over long distances. But they do not grow coffee where I am so I guess I would have to go without. I probably could too...I think

No there is no need for you to identify yourself. But isn't part of the problem that we are all hiding away, afraid and unable to stand up for what we believe in whatever that might be.

I am not pointing out that you have no education, I am pointing out that you do based on the fact that your language is so refined. My intention was to poke fun at both of us by saying that education maybe has made us think about these things too much.

I think this shall be my last contribution here. I write every answer with a smile on my face and am quick to laugh. I am tired of everyone taking everything so serious all the time.

After all, it is only life !

All the best my friend
Krs

Krs

I agree with you!

I would also like to see life return to a much simpler place! There is no need to transport product over long distances. But they do not grow coffee where I am so I guess I would have to go without. I probably could too...I think

No there is no need for you to identify yourself. But isn't part of the problem that we are all hiding away, afraid and unable to stand up for what we believe in whatever that might be.

I am not pointing out that you have no education, I am pointing out that you do based on the fact that your language is so refined. My intention was to poke fun at both of us by saying that education maybe has made us think about these things too much.

I think this shall be my last contribution here. I write every answer with a smile on my face and am quick to laugh. I am tired of everyone taking everything so serious all the time.

After all, it is only life !

All the best my friend
Krs

Anonymous

We should make our coffee at home. Select your favorite brewing technique and your favorite coffee bean and enjoy preparing it everyday.

http://www.thecoffeefaq.com/3brewingtechniques.html

It takes me just 3mins every morning.

No waste of paper nor energy; no mind pollution nor long lines.

Also, you can share your wi-fi with your neighbor.

Anonymous

We should make our coffee at home. Select your favorite brewing technique and your favorite coffee bean and enjoy preparing it everyday.

http://www.thecoffeefaq.com/3brewingtechniques.html

It takes me just 3mins every morning.

No waste of paper nor energy; no mind pollution nor long lines.

Also, you can share your wi-fi with your neighbor.

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