Tactical Briefing #5

Our goal is to catalyze a sudden, unexpected moment of truth, a mass reversal of perspective – a global mindshift – from which the corporate/consumerist forces never fully recover.

Dear jammers, creatives, anarchists & revolutionaries,

As the days of Carnivalesque Rebellion draw near, a debate is emerging amongst our movement. On one side are those whose plans involve a raucous week of stopping traffic, letting off stink bombs and blackspotting billboards. Their argument is that only a festival of the most visceral kind of civil disobedience will shake consumerism to its core. Others, equally passionate and dedicated souls, say that the old lefty tricks of confrontation and escalation don't work any more. They urge a nuanced, slow revolution: a long-term meme war aimed at changing people's spirits and minds.

It strikes us that this is the same personal dilemma that each of us struggle with: deep down in our guts we know that the world demands a radical transformation of the global system. And yet, it seems impossible, perhaps even foolhardy, to topple consumerism and corporate capitalism by confronting it head on. Is there a way out of this impasse? What should we do this November?

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Did you miss TACTICAL BRIEFING #1, #2, #3 or #4?



Instead of theory and tactics, be inspired by Manifestos— the seeds that sprout revolution and challenge the world.

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How do we prevent climate catastrophe as well as ecotyranny? Contributing Editor Micah White looks at environmentalism in a new light.


Have some fun with these fashion industry detournements. Spread the memes and continue to brew the the mood for rebellion coming this November. Post them on Twitter, Facebook and blogs, or print out the PDFs and paste them to bulletin boards and street corners.





The second issue of Adbusters in our I, REVOLUTION series, is at the printers now and will hit newsstands worldwide next week. Subscribe now and we'll send you the first issue in the series as a gift [email [email protected] to arrange it]. The third and final issue in the series will be out mid-November.