Adbusters

Tactical Briefing #3

Can we move from chanting “Another World Is Possible” to proclaiming “Another World Has Come”?

Hey meme warriors, jammers, creatives,

Three months from now, a Carnivalesque Rebellion against consumerism will sweep across the globe. We want to set off seven days and nights of unpredictable, creative mayhem in hundreds of cities around the world. We want to catalyze a global flash point – a sudden, unexpected moment of truth – the birth of a "slow" revolution that, over the next few years, will radically alter the way the world is run.

Folk in cities across the globe are now planning for this rebellion. They've sent us myriad ideas for how it could unfold: everything from holding mass hummings in shopping centres/commercial areas to standing naked in front of our oppressors in banks carrying signs that say "What more will you take from us now?" … all the way to critical massings, street parties, flash mobs and visceral acts of civil disobedience. What will you do? Send your most inspiring action ideas to [email protected].


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Tactical Briefing:

Members of the Taliban relaxing with their families

A tantalizing glimpse into the daily lives of Afghan insurgents. Nothing helps us look at the world in a different way more than seeing what a war looks like from the other side.


Inspiration:

WikiLeaks co-founder Julian Assange

Wikileaks shocked the world by releasing 91,000 classified documents about the US war in Afghanistan and a video showing an American Apache helicopter firing on unarmed Iraqi civilians and journalists. On the run from the US military who want to silence his organization, Wikileaks co-founder Julian Assange continues to prove his mettle as a meme warrior of global proportions.


Action:

Broken Nike Swoosh Spoof

In TACTICAL BRIEFING #1 and #2 we initiated a worldwide boycott of Starbucks and called for a rejuvenation of local indie coffee culture. Now we continue our attack on megacorporations by calling for the unswooshing of Nike.

After purchasing Converse in 2003, Nike thought they could buy the rebellious spirit once embodied by wearing Chucks. But neither revolution nor cool are up for sale and now the time has come to divest from this truly pathetic megacorporation and its subsidiaries: Converse, Hurley, Umbro, and Cole Haan. Here's the hash tag that will fell goliath: #UNSWOOSHNIKE

Just do it: don't buy another pair of Nikes and urge your friends to do the same. If you already own a pair then take a marker and paint a blackspot over the logo for all to see. And next time you walk past a Niketown, slap a Just Douche It or All Empires Must Fall poster on the front door or window … or better still, go inside and draw little blackspots everywhere.

And help spread the #UNSWOOSHNIKE meme so that the whole world knows that Nike's production of top down, megacorporate cool is finally coming to an end.


Call for Input to Adbusters #92

The next issue of Adbusters is a theoretical and practical handbook for the November rebellion. Send your most inspiring memes and action ideas to [email protected] by next Monday August 23 at the latest.


Don't Miss out on Adbusters #91

It's not too late to pick up the I, Revolution issue on newsstands now worldwide. Subscribe online, or call us 1 800 663 1243


Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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52 comments on the article “Tactical Briefing #3”

Displaying 41 - 50 of 52

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nbng

'the rebellious spirit once embodied by wearing Chucks.' What sort of claptrap is this? This logic only exists in middle school.

nbng

'the rebellious spirit once embodied by wearing Chucks.' What sort of claptrap is this? This logic only exists in middle school.

Nicholas

(This applies not just to this "Tactical Briefing" but the whole enterprise of adbusters)
It needs to be understood that adbusters does have a place in the revolutionary future, but that their place is essentially and literally conservative: Adbusters seeks the answers to modern problems in the rebelliousness of the past. Every editor is rehashing the moments of resistance from their youth. The truly old want a return to Woodstock, while the merely dated just want Seattle again. Once you understand this, all adbusters' failures should fall into place.
The editors of adbusters are fighting yesterday's battles, trying to marshal the next revolutionary generation against old enemies that are, frankly, irrelevant: Most Nike's don't even have swooshes on them anymore.
AB's editors are right enough to know that society is sick, but they're just fighting the symptoms, and even then only the ones that make sense in an outdated world view.
Read adbusters for a history lesson, not for innovation.

Nicholas

(This applies not just to this "Tactical Briefing" but the whole enterprise of adbusters)
It needs to be understood that adbusters does have a place in the revolutionary future, but that their place is essentially and literally conservative: Adbusters seeks the answers to modern problems in the rebelliousness of the past. Every editor is rehashing the moments of resistance from their youth. The truly old want a return to Woodstock, while the merely dated just want Seattle again. Once you understand this, all adbusters' failures should fall into place.
The editors of adbusters are fighting yesterday's battles, trying to marshal the next revolutionary generation against old enemies that are, frankly, irrelevant: Most Nike's don't even have swooshes on them anymore.
AB's editors are right enough to know that society is sick, but they're just fighting the symptoms, and even then only the ones that make sense in an outdated world view.
Read adbusters for a history lesson, not for innovation.

ken vallario

i want to support this critique, and add that many will respond to such critics by saying 'then why read', or 'why not leave us alone then?' but i think if adbusters sees in these critiques a shared concern, and sees that such readers believe adbusters has the potential to address these, then these will be seen as active participants in a creative process that should invite healthy skepticism about the techniques deployed.

ken vallario

i want to support this critique, and add that many will respond to such critics by saying 'then why read', or 'why not leave us alone then?' but i think if adbusters sees in these critiques a shared concern, and sees that such readers believe adbusters has the potential to address these, then these will be seen as active participants in a creative process that should invite healthy skepticism about the techniques deployed.

Anonymous

I'm not adbusters.I knew adbusters would run into trouble with the shoes and shirts.There not really practicing what there preaching with that.I agree. But trust me on this adbusters is good for you. I am positive of that.(For the wild) come on that's some pure fresh juicy natural syrupy goodness for everyone.

Anonymous

I'm not adbusters.I knew adbusters would run into trouble with the shoes and shirts.There not really practicing what there preaching with that.I agree. But trust me on this adbusters is good for you. I am positive of that.(For the wild) come on that's some pure fresh juicy natural syrupy goodness for everyone.

sweetleaf

"the thing i hate most about advertising is it attracts all the bright, creative, and ambitious young people, leaving us with the slow and self obsessed to become our artists. modern art is a disaster area. never in the field of human history has so much been used by so many to say so little." banksy

sweetleaf

"the thing i hate most about advertising is it attracts all the bright, creative, and ambitious young people, leaving us with the slow and self obsessed to become our artists. modern art is a disaster area. never in the field of human history has so much been used by so many to say so little." banksy

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