Adbusters

Tactical Briefing #3

Can we move from chanting “Another World Is Possible” to proclaiming “Another World Has Come”?

Hey meme warriors, jammers, creatives,

Three months from now, a Carnivalesque Rebellion against consumerism will sweep across the globe. We want to set off seven days and nights of unpredictable, creative mayhem in hundreds of cities around the world. We want to catalyze a global flash point – a sudden, unexpected moment of truth – the birth of a "slow" revolution that, over the next few years, will radically alter the way the world is run.

Folk in cities across the globe are now planning for this rebellion. They've sent us myriad ideas for how it could unfold: everything from holding mass hummings in shopping centres/commercial areas to standing naked in front of our oppressors in banks carrying signs that say "What more will you take from us now?" … all the way to critical massings, street parties, flash mobs and visceral acts of civil disobedience. What will you do? Send your most inspiring action ideas to [email protected].


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Tactical Briefing:

Members of the Taliban relaxing with their families

A tantalizing glimpse into the daily lives of Afghan insurgents. Nothing helps us look at the world in a different way more than seeing what a war looks like from the other side.


Inspiration:

WikiLeaks co-founder Julian Assange

Wikileaks shocked the world by releasing 91,000 classified documents about the US war in Afghanistan and a video showing an American Apache helicopter firing on unarmed Iraqi civilians and journalists. On the run from the US military who want to silence his organization, Wikileaks co-founder Julian Assange continues to prove his mettle as a meme warrior of global proportions.


Action:

Broken Nike Swoosh Spoof

In TACTICAL BRIEFING #1 and #2 we initiated a worldwide boycott of Starbucks and called for a rejuvenation of local indie coffee culture. Now we continue our attack on megacorporations by calling for the unswooshing of Nike.

After purchasing Converse in 2003, Nike thought they could buy the rebellious spirit once embodied by wearing Chucks. But neither revolution nor cool are up for sale and now the time has come to divest from this truly pathetic megacorporation and its subsidiaries: Converse, Hurley, Umbro, and Cole Haan. Here's the hash tag that will fell goliath: #UNSWOOSHNIKE

Just do it: don't buy another pair of Nikes and urge your friends to do the same. If you already own a pair then take a marker and paint a blackspot over the logo for all to see. And next time you walk past a Niketown, slap a Just Douche It or All Empires Must Fall poster on the front door or window … or better still, go inside and draw little blackspots everywhere.

And help spread the #UNSWOOSHNIKE meme so that the whole world knows that Nike's production of top down, megacorporate cool is finally coming to an end.


Call for Input to Adbusters #92

The next issue of Adbusters is a theoretical and practical handbook for the November rebellion. Send your most inspiring memes and action ideas to [email protected] by next Monday August 23 at the latest.


Don't Miss out on Adbusters #91

It's not too late to pick up the I, Revolution issue on newsstands now worldwide. Subscribe online, or call us 1 800 663 1243


Adbusters 111 Cover

On Newsstands December 3

At last we’re in Winter. It’s the year 2047. A worn scrapbook from the future arrives in your lap. It offers a stunning global vision, a warning to the next generations, a repository of practical wisdom, and an invaluable roadmap which you need to navigate the dark times, and the opportunities, which lie ahead.

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52 comments on the article “Tactical Briefing #3”

Displaying 21 - 30 of 52

Page 3 of 6

Anonymous

Why not just rip the swooshes off instead of advertising for a company that says that it hates advertising?

Anonymous

Why not just rip the swooshes off instead of advertising for a company that says that it hates advertising?

Anonymous

yo that is the most crazy thing for a 7 to 45 year old to do.And no matter what you think it could maybe ruin your life.Holding up a sign is one thing.But if you want me to stand naked at a bank.Your out of your god dame mind.meaning there is no logic in it.I personally think if your 45 or older you should be mother earths army.Go all out get arrested if you like. If you haven't maid a place for your self in the world yet it is probably is not going to happen.And that and the fact your on adbusters is defiantly something to be pissed off about.So maybe you old people can do something considering you got the good time anyway.I don't feel like being slamed to the ground by a cop.

Anonymous

yo that is the most crazy thing for a 7 to 45 year old to do.And no matter what you think it could maybe ruin your life.Holding up a sign is one thing.But if you want me to stand naked at a bank.Your out of your god dame mind.meaning there is no logic in it.I personally think if your 45 or older you should be mother earths army.Go all out get arrested if you like. If you haven't maid a place for your self in the world yet it is probably is not going to happen.And that and the fact your on adbusters is defiantly something to be pissed off about.So maybe you old people can do something considering you got the good time anyway.I don't feel like being slamed to the ground by a cop.

Anonymous

go TN! i was gung ho about this black spotting idea until i read your comments. now i'd be a douche for following adbusters' advice! nice one. thanks.
nike still sucks though.

Anonymous

go TN! i was gung ho about this black spotting idea until i read your comments. now i'd be a douche for following adbusters' advice! nice one. thanks.
nike still sucks though.

Anonymous

Fool. TN is obviously a troll. The blackspot is not an advertisement, it is a symbol for a new way of life without corporations.

TN has allowed the ideology of consumerism to so blind him that he cannot see when an authentic revolution is staring him in the face.

No one is asking you to buy blackspot shoes... only telling you that it is time to deface nike stores.

Anonymous

Fool. TN is obviously a troll. The blackspot is not an advertisement, it is a symbol for a new way of life without corporations.

TN has allowed the ideology of consumerism to so blind him that he cannot see when an authentic revolution is staring him in the face.

No one is asking you to buy blackspot shoes... only telling you that it is time to deface nike stores.

ken vallario

Ok -

1. Don't buy Nike shoes - this implies that i buy nike shoes

2. do shoes really make a man?

3. i'm not sure i see the power of a nike boycott, on what adbusters must know is, due to the cultural fracturing of 21st century life, a sub-culture event, and as such won't be noticed.

4. the painting white of advertisements is brilliant because it is creative, it says something about 'our' space. it adds beauty by removing the product placement.

5. what you have here, at adbusters is a great structure, the tactical briefing is a wonderful rhythmic approach that keeps peoples' attention. however, the notion is being driven by negatives 'don't' drink starbucks, 'don't' buy nikes... I am humbly suggesting you use this great technique, but dig deeper with the actual actions and find truly inspiring symbolic actions that are not only surprising and interesting but appeal to a more positive orientation, toward doing something.

6. frankly, by focusing on the products, by putting up stickers, we are taking ourselves back into the shops, we are driving (using gas) to get to the mall, we are possibly eating mall food...if we are going to go to the nike store, why not give information to recent purchasers, or poems that reflect how one feels about the corporate control of our goods....

anyways, those are some ideas...i hope you will take them not as an attempt to undermine what you are doing, but as an encouragement...

ken vallario

Ok -

1. Don't buy Nike shoes - this implies that i buy nike shoes

2. do shoes really make a man?

3. i'm not sure i see the power of a nike boycott, on what adbusters must know is, due to the cultural fracturing of 21st century life, a sub-culture event, and as such won't be noticed.

4. the painting white of advertisements is brilliant because it is creative, it says something about 'our' space. it adds beauty by removing the product placement.

5. what you have here, at adbusters is a great structure, the tactical briefing is a wonderful rhythmic approach that keeps peoples' attention. however, the notion is being driven by negatives 'don't' drink starbucks, 'don't' buy nikes... I am humbly suggesting you use this great technique, but dig deeper with the actual actions and find truly inspiring symbolic actions that are not only surprising and interesting but appeal to a more positive orientation, toward doing something.

6. frankly, by focusing on the products, by putting up stickers, we are taking ourselves back into the shops, we are driving (using gas) to get to the mall, we are possibly eating mall food...if we are going to go to the nike store, why not give information to recent purchasers, or poems that reflect how one feels about the corporate control of our goods....

anyways, those are some ideas...i hope you will take them not as an attempt to undermine what you are doing, but as an encouragement...

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