Towards a new way of being.

According to Amitai Etzioni, buying out of consumerism and finding true happiness are two parts of the same quest. Etzioni says we can liberate ourselves by stepping outside of the prescribed narratives of consumer culture, and reconsidering the way we conceive of affection, prestige and happiness. Well worth watching.

Amitai Etzioni, professor of international relations and director of the Institute for Communitarian Policy Studies at George Washington University, is the author of Hot Spots: American Foreign Policy in a Post-Human-Rights World, to be published by Transaction this fall.