A meme is a unit of information – a catch-phrase, a concept, a tune, a notion of fashion, philosophy or politics. Memes pass through a population in much the same way genes pass through a species.
Good strong memes can change minds, alter behaviour, catalyze collective mindshifts and transform cultures.
In our information age, whoever makes the memes holds the power.
We get together on the internet and come up with a new story . . . a new grand narrative . . . a new set of micromemes, macromemes and metamemes — ideas so fundamental, so systemic, so profound that a sane and sustainable future is unthinkable without them.
Then we plot a metamemetic insurrection against the current world order on multiple fronts.
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