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Visual stimuli plague us every day

Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious.

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Anonymous

"So, while my eyes may be excited and taken in by a number of commodities which promise to satisfy me and my desire, what they are really excited by is not the object in itself, but the promise of satisfaction that comes through the acquisition of commodities, and which is manifested in any number of ways. The problem is that, even if these commodities do provide what they promise in the short term, the twin (and highly compatible) logics of capitalism and desire will ensure that all commodities eventually lose their magic (the clothes fall out of fashion, the car gets old, repeated viewing of the film makes everything that happens seem predictable and boring). But of course there is a whole world of (potential) commodities that the eyes can move on to, starting the process all over again."
'Understanding the Visual' by Tony Schirato and Jen Webb, page 167, SAGE publications, 2004...

Anonymous

"So, while my eyes may be excited and taken in by a number of commodities which promise to satisfy me and my desire, what they are really excited by is not the object in itself, but the promise of satisfaction that comes through the acquisition of commodities, and which is manifested in any number of ways. The problem is that, even if these commodities do provide what they promise in the short term, the twin (and highly compatible) logics of capitalism and desire will ensure that all commodities eventually lose their magic (the clothes fall out of fashion, the car gets old, repeated viewing of the film makes everything that happens seem predictable and boring). But of course there is a whole world of (potential) commodities that the eyes can move on to, starting the process all over again."
'Understanding the Visual' by Tony Schirato and Jen Webb, page 167, SAGE publications, 2004...

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