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To Hell With Ads

Let's create a cultural movement.

Submitted by Rebecca, film by StrawberryFrog

32 comments

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An AD for promoting 'cultural' oriented marketing strategies(?) The idea seems brilliant but I will never help the ones who want to spread new forms of mental pollution, therefore I will not share this video on the web. We need top-notch media artifacts to promote a cultural revolution!

An AD for promoting 'cultural' oriented marketing strategies(?) The idea seems brilliant but I will never help the ones who want to spread new forms of mental pollution, therefore I will not share this video on the web. We need top-notch media artifacts to promote a cultural revolution!

Until the not too distant future when more of us will be wielding our power and freedom to live in societies without marketers and profiteers (in other words as long as our daily lives continue to be beset by marketing), people who believe in true democracy should actively resist being subject to any 'techniques' designed to 'sell' or 'position' or construct your reality without your fully-informed and co-equal participation. Here's one little but effective thing I do. I would like to get rid of the tv, but my wife won't, so I inevitably watch a bit of it (Colbert Report, etc.). The big problem with tv is you can't talk back to it in any effective way -- it gets talk and you get to sit there and take it. When I am watching tv, whenever a commercial catches my eye, makes me notice it with style or originality or whatever, I CHANGE THE CHANNEL and then stay away long enough so that I don't know what the ad that was enchanting me was for. Even though my attention was momentarily captured, I was able to slip away before it was commodified, which is to say made into something that makes someone a profit. If I don't know who the commercial is for, then it doesn't work for them. And sure, they will come up with counter-techniques, new technologies of mind control for profit. But, as always, we have the ultimate freedom and power to resist commodification, and finally, as more of us are jarred awake by the wreckage of capitalist modernity raining down all around us, construct our new societies based on values that disable the kind of non-transparent manipulation of others that serves the needs of the plutocrats and undermines the radical (at the roots) potential for democracy.
http://democracylight.blogspot.com/

Until the not too distant future when more of us will be wielding our power and freedom to live in societies without marketers and profiteers (in other words as long as our daily lives continue to be beset by marketing), people who believe in true democracy should actively resist being subject to any 'techniques' designed to 'sell' or 'position' or construct your reality without your fully-informed and co-equal participation. Here's one little but effective thing I do. I would like to get rid of the tv, but my wife won't, so I inevitably watch a bit of it (Colbert Report, etc.). The big problem with tv is you can't talk back to it in any effective way -- it gets talk and you get to sit there and take it. When I am watching tv, whenever a commercial catches my eye, makes me notice it with style or originality or whatever, I CHANGE THE CHANNEL and then stay away long enough so that I don't know what the ad that was enchanting me was for. Even though my attention was momentarily captured, I was able to slip away before it was commodified, which is to say made into something that makes someone a profit. If I don't know who the commercial is for, then it doesn't work for them. And sure, they will come up with counter-techniques, new technologies of mind control for profit. But, as always, we have the ultimate freedom and power to resist commodification, and finally, as more of us are jarred awake by the wreckage of capitalist modernity raining down all around us, construct our new societies based on values that disable the kind of non-transparent manipulation of others that serves the needs of the plutocrats and undermines the radical (at the roots) potential for democracy.
http://democracylight.blogspot.com/

While one could argue ALL ads are bad. The ones that we have less control over are worse. The billboards that keep popping up as we drive our cars are the worse visual pollution (IMHO). You can turn off your TV or radio, your phone, close the newspaper or magazine (or turn the page), but billboards are almost a permanent blight. And digital billboards make it even worse. Try to get rid of one sometime and find out how hard it is.

While one could argue ALL ads are bad. The ones that we have less control over are worse. The billboards that keep popping up as we drive our cars are the worse visual pollution (IMHO). You can turn off your TV or radio, your phone, close the newspaper or magazine (or turn the page), but billboards are almost a permanent blight. And digital billboards make it even worse. Try to get rid of one sometime and find out how hard it is.

I notice they are smashing an ancient tv. Try smashing a LED flat screen. Then, go hike with your kids. Roast a hot dog on a camp fire. Have some real fun.

I notice they are smashing an ancient tv. Try smashing a LED flat screen. Then, go hike with your kids. Roast a hot dog on a camp fire. Have some real fun.

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