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Credit Cart Cut Up

Axe and Dove are both owned by Unilever…yet the two brands have very different views when it comes to women. A re-edit of this misleading company by Rye Clifton.

46 comments on the article “Credit Cart Cut Up”

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Anonymous

as a 17 year old model, actress, artist and critical thinker i struggle to find where the line is between honoring beauty and manipulating it: i.e. the "male gaze". I wish that when I was younger I had been less influenced by the ads that have made that line so unclear for me. Even as a child without tv, when i hit puberty, being "hot" was what my developed breasts meant to me, instead of a beautiful growth in my body. I am still working to celebrate my body without being a product of this total objectivication of women. good luck to me and all the young women in this world!

Anonymous

as a 17 year old model, actress, artist and critical thinker i struggle to find where the line is between honoring beauty and manipulating it: i.e. the "male gaze". I wish that when I was younger I had been less influenced by the ads that have made that line so unclear for me. Even as a child without tv, when i hit puberty, being "hot" was what my developed breasts meant to me, instead of a beautiful growth in my body. I am still working to celebrate my body without being a product of this total objectivication of women. good luck to me and all the young women in this world!

Anonymous

As a young woman,that line has also been unclear to me growing up. But I think that a "celebration of beauty" as the healthier alternative to objectification is still a form of objectification. As a society, and even collective human race, we still place far too much importance on appearance itself. We do not choose our appearance, therefore why should it be lauded or pitied and assumed to have any relevance to who we are? It is so difficult to truely grasp, in this culture, the reality that beauty is only skin deep. I am trying to retrain myself as a woman to realize that I am not my body--period. And that if I celebrate it now for its youth and beauty I will most likely resent it later-for it is a changing form like all others. Let us all remember that we are our character, our words, our intellect and the virtues within. Good luck to you and to us all!!

Anonymous

As a young woman,that line has also been unclear to me growing up. But I think that a "celebration of beauty" as the healthier alternative to objectification is still a form of objectification. As a society, and even collective human race, we still place far too much importance on appearance itself. We do not choose our appearance, therefore why should it be lauded or pitied and assumed to have any relevance to who we are? It is so difficult to truely grasp, in this culture, the reality that beauty is only skin deep. I am trying to retrain myself as a woman to realize that I am not my body--period. And that if I celebrate it now for its youth and beauty I will most likely resent it later-for it is a changing form like all others. Let us all remember that we are our character, our words, our intellect and the virtues within. Good luck to you and to us all!!

Karen

wow, good call. its rare in the business world of today to see a company taking the risk of sending such a mixed message and being hypocritical. I'm surprised this hasnt gotten any attention from national media.
I recently graduated from college and am searching for a job, and was considering looking into Dove because i thought their efforts with the campaign for real beauty and the self-esteem fund were very noble and positive.... not so sure how i feel about the company now.

Karen

wow, good call. its rare in the business world of today to see a company taking the risk of sending such a mixed message and being hypocritical. I'm surprised this hasnt gotten any attention from national media.
I recently graduated from college and am searching for a job, and was considering looking into Dove because i thought their efforts with the campaign for real beauty and the self-esteem fund were very noble and positive.... not so sure how i feel about the company now.

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