So Fake

So Fake

I was at a nightclub (an old repurposed pharmaceutical factory) with a friend in Zagreb, when I met two girls sitting on a dilapidated couch outside the dancehall on the bottom floor of the complex (or the top – as the night progressed the two became almost...
The Satori Generation

The Satori Generation

A new breed of young people have outdone the tricksters of advertising. This article appeared in issue #113, now available in our Blueprint for a New World Series Box Set. They don’t want cars or brand name handbags or luxury boots. To many of them, travel beyond the...
Disaster Advertising

Disaster Advertising

Your mental environment just got a little more saleable. In 2011, KFC introduced a 64 oz, $2.99 soft drink – a soft drink so big it needed a bucket handle – and vowed to donate $1 from each Pepsi purchased to the Juvenile Diabetes Research Foundation. Media outlets...

Meme Wars

teaser teaser teaser meme war The global uprising happening right now – World War IV – is, as Marshall McLuhan predicted, “a guerilla information war” in which the decisive battles are being fought not in the sky, nor in the streets, nor in the forests,...
Advertisers Lose Ground in 2011

Advertisers Lose Ground in 2011

Cleaning the toxic areas of our mental environment. After years of concentrated activism, lawmakers worldwide are finally waking up to the impact ads have luring individuals, especially the young, into unhealthy and damaging lifestyles. Alcohol, tobacco, cosmetics and...