The nuclear glow represents the evolving blackspot brand. We've boiled it down to four essential attributes. It's a technique. It's a set of values. Like all brands it's a rallying point - but this time the rules of the game have changed.

• Customer = participant: The passive consumer becomes an active participant in shaping the social enterprises of the future.
• Grassroots capitalism: People support the efforts of small-scale entrepreneurs to capture market share from faceless megacorporations.
• Open-source: Anyone can brand or co-brand their product or service with the blackspot, joining a loose alliance of thousands of other indy blackspotters.
• Jujitsu marketing: Blackspotters will go head to head with the dominant companies in their industry, using the power of the world's biggest brands to drive their success.