I, Revolution
Photo by Stefano Rellandini


Audio version read by George Atherton
In all revolutions, the agents of change – usually a small core of fired-up individuals – reach a personal point of reckoning where to do nothing becomes harder than to step forward. Then come the televised actions, the rebellions on campus, the random acts of defiance in high schools, supermarkets, malls, workplaces. A mass of support accrues. The little daily confrontations escalate. Momentum builds.
And finally the revolution ignites. Very often the ignition spark is a single symbolic act that takes the old power structure by surprise, a gesture that becomes a metaphor, living forever. Rosa Parks refuses to give up her seat on the bus. A Vietnam protester feeds a daisy into the barrel of a rifle. A dissident stares down a line of tanks in Tiananmen Square. Nelson Mandela walks out of his prison cell in South Africa. A freedom flotilla breaks the siege on Gaza. These memes penetrate skulls like bullets.
The biggest impediment to revolution is a personal one: our own deep-seated feelings of cynicism and impotence. How can anything “I” do possibly make a difference? Most of us have trouble accepting radical change as a viable option. Entrenched in a familiar world, we cannot imagine another. It’s hard to see our current system as simply one stage of a never-ending cycle that sooner or later will fall and be succeeded – but this process of creative destruction is exactly how the world works.
We don’t need a million activists to jumpstart this revolution. We just need an influential minority that smells the blood, seizes the moment and pulls off a set of well-coordinated strategic moves. We need a certain level of collective disillusionment (a point I think we have now reached) and then we need the leaders of the affluent, “First” world nations to fumble a world crisis like global warming, a stock market crash or a nuclear standoff in the Middle East. By waiting for the right moment and then jamming in unison, a global network of a few hundred of us can pull the coup off. This November we create a sudden, unexpected moment of truth – a mass reversal of perspective; a global mindshift – from which the corporate/consumerist forces never fully recover.
What will you do? Share your ideas: [email protected]

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Right-click to download the full audio version of "A Brief History of Revolution"
92 comments on the article “I, Revolution”
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Simon Moon
Thanks for the info on the MP3 download.
The reading is so good that it inspired me to make this video.
I hope you like it!
http://www.youtube.com/watch?v=ltGWukEAL5g
Simon Moon
Thanks for the info on the MP3 download.
The reading is so good that it inspired me to make this video.
I hope you like it!
http://www.youtube.com/watch?v=ltGWukEAL5g
George Atherton
What you did is amazing, Simon. The music and images make a huge difference to the impact of Kalle Lasn's words. Great video!
George Atherton
What you did is amazing, Simon. The music and images make a huge difference to the impact of Kalle Lasn's words. Great video!
Anonymous
we dont have enough social dissonance yet either. I agree with this also. I also fail to see an alternative to consumerism in general. For example, some people like doing what they do-people like designing products, creating things, selling them, doing marketing. Its just the morals behind it that are slowly changing....
BUT I do have hope that eventually independent/local/alternative businesses will eventually grow to be the new majority ( not bottom line profit big pigs...) The corporations are already losing momentum naturally as more and more people realize that its not a sustainable way to work.
I don't know where you guys live, but blockbuster, hollywood video, the malls and most fast food chains are deserted where I live... However local artists, breweries, markets, farmers markets and local boutiques are thriving.... and its great!
Let the old model/old schoolers kill them selves... Via locality! and independent and socially and eco-conscious local consumerism- its the only answer.
Anonymous
we dont have enough social dissonance yet either. I agree with this also. I also fail to see an alternative to consumerism in general. For example, some people like doing what they do-people like designing products, creating things, selling them, doing marketing. Its just the morals behind it that are slowly changing....
BUT I do have hope that eventually independent/local/alternative businesses will eventually grow to be the new majority ( not bottom line profit big pigs...) The corporations are already losing momentum naturally as more and more people realize that its not a sustainable way to work.
I don't know where you guys live, but blockbuster, hollywood video, the malls and most fast food chains are deserted where I live... However local artists, breweries, markets, farmers markets and local boutiques are thriving.... and its great!
Let the old model/old schoolers kill them selves... Via locality! and independent and socially and eco-conscious local consumerism- its the only answer.
Anonymous
Yawn, boring, nothing new here--I am so sick of this force-fed, cliched garbage that is stuffed down my throat. The revolution will be a quantum one, and it sure as hell won't be against "consumerism."
Give me a break!
Anonymous
Yawn, boring, nothing new here--I am so sick of this force-fed, cliched garbage that is stuffed down my throat. The revolution will be a quantum one, and it sure as hell won't be against "consumerism."
Give me a break!
Anonymous
i like your magazine and am even a subscriber...i even got romantic feelings about revolutions and such....but your magazine's recent calls for revolution lacks a fundamental underpinning....a revolution for what? it is easy to be against something but you must provide a credible alternative before trying to rally people behind your revolution....it isn't enough to simply protest. sure people must change many of their reckless consumerist attitudes, reduce garbage and waste, shop responsibly, engage in social causes, etc....but this isn't enough for a revolution. it is more of an adaptation, a change in direction towards a softer, more eco-responsible kind of capitalism.
Anonymous
i like your magazine and am even a subscriber...i even got romantic feelings about revolutions and such....but your magazine's recent calls for revolution lacks a fundamental underpinning....a revolution for what? it is easy to be against something but you must provide a credible alternative before trying to rally people behind your revolution....it isn't enough to simply protest. sure people must change many of their reckless consumerist attitudes, reduce garbage and waste, shop responsibly, engage in social causes, etc....but this isn't enough for a revolution. it is more of an adaptation, a change in direction towards a softer, more eco-responsible kind of capitalism.
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