Thought Control in Economics

The Slow Food Revolt

The frenetic pace at which we're forced to live disrupts our natural habits.
The Slow Food Revolt
Photos by Ian Buchko

The “slow food” movement – founded by Carlo Petrini in 1989 – is a revolt against the fast pace forced on us by industrial civilization, specifically fast-food culture. The movement’s manifesto rejects “the machine” as a life model, and blames this mechanized way of life for a frenzied existence in which productivity outweighs all else. The frenetic pace at which we’re forced to live disrupts our natural habits, destroys our environment and is ultimately inimical to life. To counteract the ill effects of frenzied living, the movement proposes replacing industrial agriculture with organic agriculture, nurturing more discriminating palates and promoting just compensation for conscientious food producers.

The slow food movement rejects the theory behind machine culture: mainstream neoclassical economics. Neoclassical theory was created to provide behavioral science with an equivalent to classical mechanics in physics. The concepts of space and time in classical mechanics do not correspond exactly with actual location and chronology. Instead they correspond to what Nicholas Georgescu-Roegen calls the “indifferent distance and indifferent time interval” of classical mechanics. Mechanical phenomena, therefore, are essentially independent of place and time. The forces of push and pull, although operating in opposition, eventually settle into a unique position of balance called mechanical equilibrium.

Economic models work in the same way as models of mechanical equilibrium – they are marked by supply and demand curves, which eventually settle to determine market prices. These models represent the economic process as an isolated cycle of production and consumption – neither inducing qualitative change in the environment (natural or social) nor being affected by qualitative change. But surely it is precisely these qualitative changes and distinctions that differentiate the living from the nonliving condition ... if only because each moment – in spite of the indifference of classical mechanics to time – brings the living organism closer to its eventual demise.

These economic models have created a machine culture wholly indifferent to the complexity and mortality of the living condition, in which consumption is totally divorced from its social and environmental ramifications. If mainstream economics and the machine culture it created are to account for the qualitative nuances of the living condition, they will have to be restructured. These models will have to be pulled from their present state of isolation and integrated into the surrounding environment. Social institutions would then begin to reflect biological reality, acknowledging that life subsists within a very narrow range of physical and chemical parameters. These institutions would come to recognize that the whole, the entire system – of which they are only fragments – is greater than the sum of its parts.

Horacio Velasco is an environmental policy researcher and advocate. He currently resides in the Philippines but would love to emigrate to the UK, Germany or Canada in search of more nurturing cultural soil.

55 comments on the article “The Slow Food Revolt”

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Anonymous

Whenever I hear an adult talk about being "forced" to live this way or make that decision it never ceases to amaze me. Who is forcing you to live a frenzied life? Ronald McDonald? Does the fact that Walmart exists suddenly requires you to behave in a certain way? I find this endless litany of victim-culture pablum disheartening. I'm also amazed that for a group so obsessed with economics that you know so little about it. Interaction between demand and supply curves have everything to do with place and time. An economic transaction also does have a qualitative social effect - it's called UTILITY. A transaction between me and a restauranteur serves a social function in that he gets a little richer and I get a little less hungry. ...and because he makes better food than the guy down the street, his superior products flourish. That's the sum of the "isolated cycle." Wow - what a MACHINE! By the way - you're version of "Thought Control in Economics" is completely unsustainable. Switching to organic food production will require 3x the current land base to grow our food. Sorry.

Anonymous

Whenever I hear an adult talk about being "forced" to live this way or make that decision it never ceases to amaze me. Who is forcing you to live a frenzied life? Ronald McDonald? Does the fact that Walmart exists suddenly requires you to behave in a certain way? I find this endless litany of victim-culture pablum disheartening. I'm also amazed that for a group so obsessed with economics that you know so little about it. Interaction between demand and supply curves have everything to do with place and time. An economic transaction also does have a qualitative social effect - it's called UTILITY. A transaction between me and a restauranteur serves a social function in that he gets a little richer and I get a little less hungry. ...and because he makes better food than the guy down the street, his superior products flourish. That's the sum of the "isolated cycle." Wow - what a MACHINE! By the way - you're version of "Thought Control in Economics" is completely unsustainable. Switching to organic food production will require 3x the current land base to grow our food. Sorry.

Anonymous

are you aware of the global worming ? are you aware of the pollution these machines are creating. do you know this factory forming can not be run for long time ? No one is forcing you to do any thing, one has to reailse what he is doing and why do we need this change. and this change needs to happen gradually. “Why do you have to develop? If economic growth rises from 5% to 10%, is happiness going to double? What’s wrong with a growth rate of 0%? Isn’t this a rather stable kind of economics? Could there be anything better than living simply and taking it easy? - Lines form The book One-Straw Revolution, by Masanobu Fukuoka one should not think just for himself. that's the problem with this mechanical world. Cheluvaraj www.green.in

Anonymous

are you aware of the global worming ? are you aware of the pollution these machines are creating. do you know this factory forming can not be run for long time ? No one is forcing you to do any thing, one has to reailse what he is doing and why do we need this change. and this change needs to happen gradually. “Why do you have to develop? If economic growth rises from 5% to 10%, is happiness going to double? What’s wrong with a growth rate of 0%? Isn’t this a rather stable kind of economics? Could there be anything better than living simply and taking it easy? - Lines form The book One-Straw Revolution, by Masanobu Fukuoka one should not think just for himself. that's the problem with this mechanical world. Cheluvaraj www.green.in

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