The Big Ideas of 2009

Person of the Year

The Person of the Year award is given to an individual who wields a massive social, environmental and economic impact.

The Person of the Year award is given to an individual who wields a massive social, environmental and economic impact. This year's recipient is none other than the first-world consumer, whose fantastic disregard for his surroundings is wreaking planetary havoc.

he might be potbellied or lean, his flat screen television holds no prejudice. He guzzles fossil fuels without giving it a thought – driving fantastic feats of automotive mastery four blocks to the liquor store.

numbskull stimulation comes easy to this fellow – he loads up on UFC matches, Mariah Carey and Maury Povich. This might be forgivable, if not for the copious amounts of energy he uses – some 40 times more than anyone in the developing world.

this person of the year loves the hamburgers. Loves ‘em. He’s a hog of epic proportions, often needing two chairs to support his girth. Should the current obesity epidemic continue, squadrons of gastropods in motorized carts will be rolling around local food courts.

ten million people starve to death around the world every year. Does the Person of the Year care? Perhaps, but as only as a passing notion, a fleeting sympathy sparked by an article in Reader’s Digest, which is then quelled by taking a warm bath.

this person ignores standard methods of contraception, spawning generations in his likeness and spoiling the gene pool for years to come. Kudos, Person of the Year, and good luck to you. You’re probably going to need it.

126 comments on the article “Person of the Year”

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Anonymous

If I may offer my sentiments, the fact that so many people are bored and disgusted by this article speaks to the decimated attention spans of the modern West. We impatiently dismiss anything we've heard before, no matter how true or relevant it is.

Anonymous

If I may offer my sentiments, the fact that so many people are bored and disgusted by this article speaks to the decimated attention spans of the modern West. We impatiently dismiss anything we've heard before, no matter how true or relevant it is.

Anonymous

So, Montaint is famous because a bunch of people conformed to his non-conformist ways? I bet he was pissed about that...And thanks Adbusters for finally bringing all of this shocking news to light. You've reaally done a spot-on job of exposing the true horrors of the West. Glad you didn't waste your time talking about Halliburton and Blackwater taking 4 out of every 10 billion dollars we send to Iraq every month. Way to go! I say next year Adbusters should nominate themselves for their outstanding commitment to quality journalism! Three cheers!

Anonymous

So, Montaint is famous because a bunch of people conformed to his non-conformist ways? I bet he was pissed about that...And thanks Adbusters for finally bringing all of this shocking news to light. You've reaally done a spot-on job of exposing the true horrors of the West. Glad you didn't waste your time talking about Halliburton and Blackwater taking 4 out of every 10 billion dollars we send to Iraq every month. Way to go! I say next year Adbusters should nominate themselves for their outstanding commitment to quality journalism! Three cheers!

Anonymous

rofl!* why do we sound so amusing when we are idealogically annoyed? *at nimbus 2000,recycled articles,organic tofu and obscure indie music.

Anonymous

rofl!* why do we sound so amusing when we are idealogically annoyed? *at nimbus 2000,recycled articles,organic tofu and obscure indie music.

Reddog57

Yeah, this is rubbish. You don't convince people to change their ways by being arrogant, condescending and by ridiculing them. So in the name of saving the world you're having a go at people who have children, listen to 'pop' music, are overweight and even own a nice tele? You just described a lot of members of my trade (aka labor) union you morons - the very people who are committed to changing things.

Reddog57

Yeah, this is rubbish. You don't convince people to change their ways by being arrogant, condescending and by ridiculing them. So in the name of saving the world you're having a go at people who have children, listen to 'pop' music, are overweight and even own a nice tele? You just described a lot of members of my trade (aka labor) union you morons - the very people who are committed to changing things.

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