The Big Ideas of 2009

A Good Cause Gone Bad

Environmental business is booming but the environment remains in peril. Has the environmental movement lost its soul?
A Good Cause Gone Bad
Alexis Rockman - Osmosis

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Right now we are witnessing the biggest mass extinction of plant and animal species since the age of the dinosaurs. Global warming is only making things worse, with scientists predicting that climate change may drive more than a million plants and animals out of their existing habitats to extinction. Scientists also warn that if we continue on this path, we might drive our own species to extinction.

The good news is that the environmental movement is thriving. Today there are tens of thousands of green groups doing meaningful work throughout the world. But surprisingly, some of the largest, best-funded organizations look and act more like corporations. Their leaders hold titles such as chief executive officer and chairman of the board, and earn salaries – complete with fringe benefits and expense accounts – that put them in the top one percent of US taxpayers. They make more than 99 percent of all taxpaying Americans.

How can environmental business be booming when the environment itself is in such peril? As it turns out, big business has quite a hand in it.

Two years ago, I went to work for Conservation International, one of the world’s preeminent environmental groups, thinking I would be working for one of the global good guys – an organization that fights to save species and their habitats around the world. But what I found was a corporation hooked on corporate donations, counting on that money to keep programs running and to pay some of the highest salaries in the nonprofit world. Conservation International and, as I would later learn, several other large international nature groups have perfected a form of ethical gymnastics: while their very existence is predicated on saving nature, they remain mum on the environmental crimes of their own corporate partners. These groups essentially engage in greenwashing on behalf of their polluting corporate sponsors.

Consider these facts:

  • The oil company, BP (formerly British Petroleum), has given millions of dollars to environmental groups and spent hundreds of millions on its Beyond Petroleum advertising campaign, in which it extols itself as a leader in developing solar, wind and other renewable energy sources. Last year, however, it spent just four percent of its total expenditures on these endeavors.
  • BP is on probation until 2010 as a result of the massive oil spill from its pipeline on the North Slope of Alaska. US government investigators excoriated the company for failing to conduct routine maintenance that could have prevented the spill, yet there was no public outrage from the environmental groups courted by the oil conglomerate.
  • Eight years ago Environmental Defense Fund teamed up with Federal Express to develop a hybrid truck that was hailed as "revolutionary." FedEx promised to have 30,000 low-carbon vehicles on the road by 2013. Today, FedEx has 170 of those vehicles on the road, less than one percent of its fleet of 80,000 ground vehicles. Nevertheless, FedEx and EDF continue to hold up the joint venture as a "success story."
  • Finally there’s Conservation International’s "success story" with its corporate sponsor, Bunge Ltd., that has saved 120,000 hectares of species-rich Brazilian savannah. Bunge, however, is one of the chief financers behind the expansion of soybean plantations contributing to the clearing of 2.2 million hectares of the South American country’s savannah lands each year, according to CI’s own estimates.

Despite mounting evidence that this corporate courtship is doing more for the polluters than for endangered species, the big green groups press on with their "business models."

My book, Green, Inc.: An Environmental Insider Reveals How A Good Cause Has Gone Bad, an exposé of the international nature conservation business, came out at the end of September, just as the US financial system went into a nosedive. By early October, when the world’s conservation elites gathered in Barcelona for their biggest meeting of the year, markets were crashing around the world, spreading panic and doubt about the wisdom of unbridled free market economics. But the conservationists, corporate CEOs, billionaire philanthropists, and heads of state and royal houses don't seem to have heard the news. In Barcelona’s conference rooms and banquet halls, the conversation centered on how environmental groups must become even more like corporations. Aboard a yacht owned by a Saudi prince, President of the World Conservation Union, Ted Turner, and other VIPs "inspired the world" with business school jargon about "best practices" and "success stories," according to the official press release. Robert McCormick, a retired economics professor from Clemson University, went so far as to tell the New York Times that the only way to "save" nature is to put a price tag on it.

Are these developments further signs that the movement, as some have suggested, is dead? Or has it, at least, lost its soul: its very essence and moral compass? I’m not yet sure . My book has certainly inspired a great number of angry critics, incensed that I would dare question the sacred cows of the movement. But those same online journals and blogs have also attracted posts that suggest there’s still hope. One comment that particularly moved me came from a conservationist in Indonesia where rampant deforestation is not only threatening the continued existence of the orangutan, but has made the Southeast Asian archipelago the world’s third-largest source of greenhouse gas emissions.

"I’m so relieved that finally someone from the inside speaks about this," she wrote, promising to follow in my footsteps.

Assuming there are many more people who share this Indonesian environmentalist’s views, it may not be too late to resuscitate the environmental movement – both body and soul.

Christine MacDonald's book Green, Inc.: An Environmental Insider Reveals How a Good Cause Has Gone Bad was published in the fall of 2008.

38 comments on the article “A Good Cause Gone Bad”

Displaying 1 - 10 of 38

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Robby

What a great and stimulating discussion! And also a great way to plug your book! Much of what Christine says is great and very interesting but, could have been done without the self-congratulatory comments about her book and the woman from Indonesia whose going to "follow in her footsteps". I found it superfluous and frankly, conceited. Unabashedly promoting your book in a forum which is fighting against consumerism is in bad taste not to mention hypocritical. Has the environmental movement lost it's soul? Find out in my new book! You can buy it Amazon for only 24.95! I understand that one must make a living and applaud her for doing so while revealing things we all should know and promoting substantive debate but, the simple link to the book at the bottom would have sufficed. This should have been a nice discussionary blog topic instead of an extended advertisement for Christine Macdonald's book. Trying to Influence people with ads about important topics is no better than what McDonald's or Revlon does. Rethink the Cool! Buy Blackspot instead of Nike! Make Blackspot cool instead! The same tricks are being used. Let people think for themselves, really think for themselves.

Robby

What a great and stimulating discussion! And also a great way to plug your book! Much of what Christine says is great and very interesting but, could have been done without the self-congratulatory comments about her book and the woman from Indonesia whose going to "follow in her footsteps". I found it superfluous and frankly, conceited. Unabashedly promoting your book in a forum which is fighting against consumerism is in bad taste not to mention hypocritical. Has the environmental movement lost it's soul? Find out in my new book! You can buy it Amazon for only 24.95! I understand that one must make a living and applaud her for doing so while revealing things we all should know and promoting substantive debate but, the simple link to the book at the bottom would have sufficed. This should have been a nice discussionary blog topic instead of an extended advertisement for Christine Macdonald's book. Trying to Influence people with ads about important topics is no better than what McDonald's or Revlon does. Rethink the Cool! Buy Blackspot instead of Nike! Make Blackspot cool instead! The same tricks are being used. Let people think for themselves, really think for themselves.

charlie

You bring up a great point. Maybe I should stop working for my solar company and get a job at Costco. Why bother if I can't hold the moral high ground. Salaries? Paying bills? Job titles? Those are just for Capitalist pig dogs! Our world is black and white, you are with us or against us. I am with you, if people can't be as morally pure in their endeavors as you they should just kill themselves.

charlie

You bring up a great point. Maybe I should stop working for my solar company and get a job at Costco. Why bother if I can't hold the moral high ground. Salaries? Paying bills? Job titles? Those are just for Capitalist pig dogs! Our world is black and white, you are with us or against us. I am with you, if people can't be as morally pure in their endeavors as you they should just kill themselves.

Anonymous

awsome article. how about the environment minister supporting the Mackenzie Gas Pipeline in the NorthWest Territories. How the hell is he supporting the environment?

Anonymous

awsome article. how about the environment minister supporting the Mackenzie Gas Pipeline in the NorthWest Territories. How the hell is he supporting the environment?

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