Mental Breakdown of a Nation

The anti-preneur manifesto

I want to be a curator of myself, an anti-preneur, a person.

I don’t want to be a designer, a marketer, an illustrator, a brander, a social media consultant, a multi-platform guru, an interface wizard, a writer of copy, a technological assistant, an applicator, an aesthetic king, a notable user, a profit-maximizer, a bottom-line analyzer, a meme generator, a hit tracker, a re-poster, a sponsored blogger, a starred commentator, an online retailer, a viral relayer, a handle, a font or a page. I don’t want to be linked in, tuned in, ‘liked’, incorporated, listed or programmed. 
I don’t want to be a brand, a representative, an ambassador, a bestseller or a chart-topper. I don’t want to be a human resource or part of your human capital.

I don’t want to be an entrepreneur of myself.

Don’t listen to the founders, the employers, the newspapers, the pundits, the editors, the forecasters, the researchers, the branders, the career counselors, the prime minister, the job market, Michel Foucault or your haughty brother in finance – there’s something else!

I want to be a lover, a teacher, a wanderer, an assembler of words, a sculptor of immaterial, a maker of instruments, a Socratic philosopherπ and an erratic muse. I want to be a community center, a piece of art, a wonky cursive script and an old-growth tree! I want to be a disrupter, a creator, an apocalyptic visionary, a master of reconfiguration, 
a hypocritical parent, an illegal download and a choose-your-own-adventure! I want to be a renegade agitator! 
A licker of ice cream! An organizer of mischief! A released charge! A double jump on the trampoline! A wayward youth! A volunteer! A partner.

I want to be a curator of myself, an anti-preneur, a person.

Unlimited availabilities. No followers required. Only friends.

Danielle Leduc

38 comments on the article “The anti-preneur manifesto”

Displaying 31 - 38 of 38

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Marie-Eve

Thank you Danielle to remind us of the true meaning of creativity...that there's something outside the box we choose to put our mind in. Thank you to refuse to see life as an endless succession of obligations. Your words are far from beeing empty or cliché if we have the opendness to see them whitin the paradigm where they belong. (Sorry for my english)

Jonesey

I love your poetry. Though it makes me sad. You see I am all of those things you describe. And I am good at it. I have marketed, profitized and maximized. I have created thousands of jobs by building brands and put a safe roof over the head of many who could not do it on their own. I have collected profit and I have given some a way.
I will happily help those who can't find a way to sell their product and ideas. I will help with a rewrite of a resume that doesn't work. I will always welcome the many that come through my door asking for business help. The parent looking for a job for their kid. The mother stuck in a crap . And I will continue to try and build everywhere I go. And i will be enjoy the lick of ice cream. But I will still be all that you describe.
And I love your poetry.

Mark Madison

That's what capitalism is all about; production and consumption. Unfortunately we are the human capital. Of course, capitalism always existed, in many versions, therefore , what's the best version for humanity? Free market-capitalism or State-capitalism? What's the difference? The first is from the Austrian School of Economics and the second is from the Keynesian School of Economics. Google it bolt schools to see the problem.

Anonymous

"You're fearless and brave - you can't be stopped when you're young
You swear you're never ever gonna work for someone
No corporations for the new age sons
Tears of rage run down your face
But still you say "it's fun"

And you find out life isn't like that
It's so hard to understand
Why the world is your oyster but your future's a clam

It's got you in its grip before you're born
It's done with the use of a dice and a board
They let you think you're king but you're really a pawn..."

WHEN YOU'RE YOUNG - The Jam (British group)

tempestJaded

Very relevant especially right now. A great manifesto to live by in the primes of our youth. Hell, live by it every chance you feel the need to be truly alive. Correction, act on freedom perpetually.

Anonymous

Have just seen the first part Zeitgeist: Moving Forward (2011) and it seems to be related to what is being said here. Was wondering if Adbusters have ever commented about this film?

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