Mental Breakdown of a Nation

The anti-preneur manifesto

I want to be a curator of myself, an anti-preneur, a person.

I don’t want to be a designer, a marketer, an illustrator, a brander, a social media consultant, a multi-platform guru, an interface wizard, a writer of copy, a technological assistant, an applicator, an aesthetic king, a notable user, a profit-maximizer, a bottom-line analyzer, a meme generator, a hit tracker, a re-poster, a sponsored blogger, a starred commentator, an online retailer, a viral relayer, a handle, a font or a page. I don’t want to be linked in, tuned in, ‘liked’, incorporated, listed or programmed. 
I don’t want to be a brand, a representative, an ambassador, a bestseller or a chart-topper. I don’t want to be a human resource or part of your human capital.

I don’t want to be an entrepreneur of myself.

Don’t listen to the founders, the employers, the newspapers, the pundits, the editors, the forecasters, the researchers, the branders, the career counselors, the prime minister, the job market, Michel Foucault or your haughty brother in finance – there’s something else!

I want to be a lover, a teacher, a wanderer, an assembler of words, a sculptor of immaterial, a maker of instruments, a Socratic philosopherπ and an erratic muse. I want to be a community center, a piece of art, a wonky cursive script and an old-growth tree! I want to be a disrupter, a creator, an apocalyptic visionary, a master of reconfiguration, 
a hypocritical parent, an illegal download and a choose-your-own-adventure! I want to be a renegade agitator! 
A licker of ice cream! An organizer of mischief! A released charge! A double jump on the trampoline! A wayward youth! A volunteer! A partner.

I want to be a curator of myself, an anti-preneur, a person.

Unlimited availabilities. No followers required. Only friends.

Danielle Leduc

38 comments on the article “The anti-preneur manifesto”

Displaying 21 - 30 of 38

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Danielle

Good point. Since discovering his lectures on the 'art of living' I can see that he doesn't fit in - initially I put him in there because he talks about the liberal subject as being an 'entrepeneur of himself' . I realized after I had already sent this off that the reference might be a bit buried, because I am a fan of Foucault!

Anonymous

"Thatcher exploited the fact that people wanted to buy their own home, and live in a nice place, and have a lot of nice material possessions," continues Pablo. "And that's what I want! I don't want this sort of leftist poverty, and the left in Britain needs to get over this asceticism, the idea that fighting capital means suffering behind a machine. You go along to Trotskyist events and they're arguing for the right to work – I don't want the right to work! What I'd like is to work less."

http://www.guardian.co.uk/world/2011/dec/15/ikea-anarchists-derritorial-support-group

Happy Pedro

Great. But the ice cream thing. Most ice cream is full of processed refined sugars and vile lactose goop. Better to make something similar out of healthy things, like freezing bananas, putting them in a blender with a bit of vanilla, a bit of cashew or almond butter, and a bit of non-sweetened coconut. Awesome "ice cream," and healthy. And "a hypocritical parent"...? Also, depends what it's made of. But overall, right on.

Anonymous

It's this sort of divisive attitude that stops us all getting together to tackle climate change and bring the world back into harmony. By attacking the mainstream all you do is polarise attitudes and put people's backs up. There is room for everyone if we all work together and use our fair share. The issue is not whether a product is branded but whether it is produced fairly.

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