The Cult of Individualism
God died. The seas of metaphysics were limitless again. A new horizon of possibility opened for all beliefs and ideals. Values were re-evaluated, re-molded, re-constructed – and each new value was made in the image of its creator: the individual self.
We were “freed” to think whatever we want, say whatever we want and believe whatever we want – more or less, that is. What we got: apparent freedom, inalienable “individual” rights and in America, “life, liberty and the pursuit of happiness.”
Later came the prevalent I-don’t-give-a-fuck attitude – with all its cool and edgy indifference. But I-don’t-give-a-fuck really means I-don’t-give-a-fuck-because-it-doesn’t-affect-me – this is the prevalent attitude of non-judgmentalism meets moral relativism. Sociologist Charles Smith found, after interviewing 230 young Americans, that the common response to standard moral questions (about rape, murder, theft) was one of bafflement. Young people lacked anything substantial to say about even extremely generic ethical questions. The default attitude was that moral choices are a matter of individual taste, where one’s morality is just a small piece of a carefully crafted individual self that one fashions at whim. “It’s personal,” many interviewees responded: “It’s up to the individual. Who am I to say? Who am I to judge?”
When beliefs, aesthetic preferences and moral proclivities are all left to personal style, we have the hipster mentality, where nonchalant nihilism is cool. Indeed, the word “moral” itself is a dirty word amongst anyone outside the realm of conservatism. But the cult of individualism transcends politics: we are all in the cult. We’ve all had its invisible lens pulled over our eyes such that we perceive the world through a warped and myopic tunnel vision. Aiming to find and remove this lens is as futile as trying to bite your own teeth – for it is built into us.
The great myth of our time is the heroic pull-yourself-up-by-your-bootstraps tale of His Majesty the Autonomous Self (and how convenient is it that this selfsame trope is the foundational myth capitalism needs most for its continued political survival). But this myth needs no creeds to perpetuate its dominance, for it is woven into the very fiber of our being.
We were all inculcated into the cult of individualism – by our families, who tell us we are special; by the vision of the American Dream; by schools, who demand that we specify fields; by advertising which compels us to carve out who we are by consuming certain commodities; by capitalism which teaches us that to succeed is to win in a competition of yourself against all others; and by the ever-growing new-age and pop psychology œuvre which tells us to create our own realities…
But if everyone were to believe themselves as the center of their own universe in which they create their own world, values and all meaning – civilization would quickly deteriorate into solipsism, narcissism, megalomania and/or collective insanity. So it comes as no surprise that “we” are in decline – for what is really wrong with the united “us”? There is no “we,” no “us,” just me, myself and I. This nation is not a unified whole but a cacophony of atoms, each spinning alone to their own idiosyncratic rhythm – and frequently colliding. The Declaration’s axioms are relinquishing their sacred aura, for the glue that holds us together is… well, it isn’t there.
The marriage of this egoism to rationality – the hubris that comes with our self-awarded status as the sole “rational animal” – this may be the fatal flaw of Western civilization, we just don’t know it yet… or do we?
With discoveries in neuroscience that expose us as primarily social beings, the ecological crisis which demands global cooperation in spite of differences, and amidst the peril of capitalism, which reveals the limits of a “survival of the fittest” social philosophy – the fabric of who-we-thought-we-were is being unravelled. It is like waking up from a long hallucination… disorienting, frightening, yet epiphanic… for what we are facing is nothing other than an identity crisis, one that forces us to create a new account of what it is to be human.
It’s uncomfortable to go against the grain of a totalizing and pervasive culture that reinforces a dog-eat-dog conception of human nature. It’s frightening to reconsider who you are in the midst of realizing that what you were taught all along was a lie – a myth exposed as a myth. But this is just what Buddhists have been saying for thousands of years, that the notion of a “separate self” is an illusion, and a dangerous one against which we must constantly exercise vigilance in order to correct this misperception and not forfeit our potential as beings capable of empathy and conscience.
Our concept of the individual self was born in the context of the 18th Century, at least, and it is reaching the end of its course. What is the new paradigm of human nature that is emerging in response to the world as it is in 2012 and 2013? Should we continue to carry the curse of unchecked individualism, it will be our undoing.
63 comments on the article “The Cult of Individualism”
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Tamas Kalman
left brain - right brain.
http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html
anonomonobanana...
normally I enjoy reading a wide variety of opinions, wether I agree or not, but in this case, what I really want to do is tear down this crap and shove it down her throat.
Its hard to believe that this is an actual article and not some game concocted waiting for its punchline
Tuna
I agree with the above: generalizing, vague truisms, no real answers- how hipster of you.
Hipsters are spoiled little children who are going to find themselves forced to take moral stands (or immoral ones, considering who they are) in the coming economic/social crisis.
tunabananatomato
an economic crisis, when, if..., is an Amoral event and people will not think along moral lines but economic prudence and if we are all collectivists like the "author" wishes, then we will all follow that line of reasoning and get equal treatment all around.
Anonymous
I was thinking in the last paragraphs that perhaps the article had finished with and introduction and would begin to make some point, when instead it ended...
WTF?
Dboy
WOW! Really not for me. I got excited when i saw the heading. The issue of rampant and somewhat religious individualism is definitely a problem but to be so narrow visioned and polarised in it's thinking, this article lost me halfway. Every whole is made up of parts. Rather than denying that we are all individuals, perhaps the article could have said that our individual greatness would be so much better suited when combined to make a magnificent whole.
Fred42
A great article - as an academic with a background in both western post-enlightenment philosophy and in buddhism I have been arguing exactly this point for a number of years now - it is great to see that the realisation may be catching on.
The hostile and defensive nature of some of the comments is rooted I believe in how entrenched this view of ourselves as individuals is.
Great stuff - we want more of this.
The Hunger Artist
So well written with such a free mind, detached from the standing order and at the same time aware of a great connection. I wish I could wade into the warm bliss of this described construct of collectivism. Unfortunately I have learned far too often that the creatures lying in wait for me there only wish to feed on my misery. Now I am forced to service this government as its panting tax-slave, dreaming only of an absolute autonomy that will hopefully come as the temples fall.
landgabriel
Capitalism opposes individualism. You think hipsters are individualistic? I laugh now. Hipsters were perhaps acting as individuals in the early days of their fashion aesthetic. However, like almost all counter cultures, their movement was co-opted by consumerism, and homogenized along with their fixed gear bikes and tight pants. Now we see it on billboards.
Hardly nihilistic. Anyone that claims nihilism LIES. Closest to nihilists would be bums who live under bridges and inject drugs. No, hipsters come off the conveyor belt rife with values. But those values are not their own but those of a group with compulsory membership requirements. Values,
nonetheless.
Oh and buddhism speaks volumes to the absence of objective truth, universal law and categorical value. Values imply desire and certainly all forms of desire, desire for money or for protecting the earth, all fall under the umbrella of what Buddhism would cite as causing suffering. With that come concepts of the void, paradox, koans, emptying, and 'less and less' and 'non-action'. All actions and desires cause reactions and direct or inadvertent suffering. This implies not necessarily nihilism but rather an extreme reduction, or constant vigilance. It forces the individual to put their values under the microscope and take responsibility for them.
But if we live in an individualistic culture now, I must suffer from an extreme form of delusion. Because everywhere I look, (and I lived in L.A. For 10 years), I see a total herd mentality in consumerism.
JasonHaynes
No I'd say the big ol 'capitalism' to which you lot are referring promotes individualism whilst actually selling conformity. That's the difference in my 'individual' opinion. My main argument against this article (not necessarily a criticism may i add because it is still an interesting one) is that it postulates that we are at some kind of relitavist, amoral point, only interested in ourselves, prioritised by capitalism and the ego of the individual self. But i think this is a little outdated as social observation, though of course i am speaking from someone living in England, but from my perspective it is actually very in vogue to APPEAR to be promoting social conscious, collective support and environmental care in late capitalist promotion. But this is all done without really changing its system and treats such ethics as marketing values to an audience that thinks its being 'individual' and powerful. Conclusively though I would also say that the article could have benefitted by describing a new form of the romantic ideal of individualism, because I think that actually the use of the word is misplaced here. The article is really about the myth of individualism in capitalist propaganda. It is not negative to seek the individual self, only through exploring the individual can we find common ground and relations with others in order to create an 'us', or 'we'.
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