Who Is Winning the PR War?

Where does defense stop and aggression begin? Where is the line between proportionate retaliation and collective punishment? Is the media telling you what you need to know?

Who Is Winning the PR War?
Photo: Silent Bombs, Nidal El-Khairy.

I have Palestinian friends. As an American, this fact places me squarely in the minority. It gives me a touchstone that the average citizen in this country doesn’t have. The average American doesn’t hear firsthand accounts of how frightening, humiliating and miserable life in the West Bank and Gaza can be. Perhaps that’s why the average American is rarely outraged by media coverage of the conflict between Palestinians and Israelis. Let me make one thing clear – by average I don’t mean people of average intelligence or average cultural sensitivity. I don’t mean it as a pejorative. I mean only that most Americans have no contact with those on the Palestinian side of the conflict. When considering media, therefore, most Americans don’t perceive the slant. Watching CNN coverage of the siege with my mother yesterday, I noticed that her face didn’t indicate any anger. I saw sympathy, helplessness – natural responses to a human tragedy on the other side of the globe – but no anger. "Mom," I demanded, gesturing wildly towards the TV, "do those look like Hamas militants to you?" The CNN anchor was dispassionately describing Israel’s target as Hamas over images of bloodied women and children on stretchers. But for my mother, as for most Americans, the disconnect didn’t seem to register.

I’m not going to argue for the existence of a vast Zionist mechanism conspiring to shape our collective understanding of the conflict. I don’t think we need to elevate the discussion in such alarmist terms to make the point that when it comes to the issue of Israel and Palestine, the mainstream narrative is biased. Consider the opening sentence of today’s New York Times editorial: Israel has the right to defend itself. Who could possibly argue that it doesn’t? The ethically inviolable right to self-defense is a constant refrain – offered time and time again as justification for Israeli military action as well as its unwavering US support. It is also the premise upon which most Western media coverage seems to be built. That Israel is defending itself is a relatively unchallenged assumption in the mainstream narrative. And because it is seen as the defender, Israel cannot logically be perceived as the aggressor.

But consider this fact – the Gaza strip is one of the most densely populated urban tracts in the world – 1.4 million people occupy an area roughly twice the size of Washington D.C. Its borders – land and sea – as well as its airspace, are controlled by Israel. Life in Gaza, as a Palestinian acquaintance related, is like living in an overcrowded prison. "For the news to say that Israel is "targeting" Hamas inside Gaza," he explained "is like saying they are targeting a particular fish in a barrel full of them." That it would be impossible for Israel to target individuals without killing scores of innocent civilians is as well-known to the Israeli military as it is to the terrorized citizens of Gaza. But the average American doesn’t know. And they’re certainly not going to get any hints from the mainstream media. "According to Western media, Palestinian civilians are killed only when they’re sheltering militants," says my acquaintance. "We’re not sheltering anyone. They are among us because we are all trapped here. There is simply nowhere else to be."

Where does defense stop and aggression begin? Where is the line between proportionate retaliation and collective punishment? These are questions for the media, mainstream and otherwise, to be aggressively exploring as they relate to this conflict. If the last eight years have taught us anything, its that when the media fails to be a vigilant, objective seeker of truth, dangerous disinformation is disseminated quickly and widely. Here, as it has so often in the past, I fear the media isn’t giving us the full story…and we’re not paying enough attention to ask. What do you think?

Support + Share

Help us spread the word. Share it online with your friends or subscribe to the print edition.

All Comments

Select your preferred way to display the comments and click "Save settings" to activate your changes.

YOU WRITE: “We’re not

by Mohamad on January 14 2009, @07:53 am YOU WRITE: “We’re not sheltering anyone. They are among us because we are all trapped here. There is simply nowhere else to be.” FALSE!! WE VOTED HAMAS IN BECAUSE WE WANT THEM HERE! IN A DEMOCRATIC ELECTION THE PEOPLE OF GAZA VOTED FOR HAMAS. FIND NEW FRIENDS WHO KNOW WHAT THEIR TALKING ABOUT.

Seen on a placard at the

by Prince Philip of Greece on January 12 2009, @03:56 am Seen on a placard at the demonstration in London at the weekend: "They stole my land, burnt my olive trees, destroyed my house, took my water, imprisoned my father, killed my mother, starved us all, humiliated us all. But I am to blame: I shot a rocket back. So they stole more of my land, burnt my olive trees, destroyed my house, took my water, bombed my country..."

I was just chatting with a

by chester rhoder on January 10 2009, @03:15 pm I was just chatting with a Palestinian friend of mine. His name is Nidal El-Khairy, the artist whose image is at the top of this article by Sarah Nardi. He told me about this article, not because he liked it. I'm not even sure he read it. He actually told me this way, and I quote: "adbusters took a piece with out asking the other day... fuckers..." He is referring to his image, Silent Bombs, which illustrates this Adbusters' magazine discussion article. He found out his illustration was published on their site when someone he doesn't know emailed him to ask if they could use the image on a t-shirt, after seeing it here. That's because Adbusters never asked Nidal if they could use his illustration, which also means that they never paid him for his work either. Nidal is a Palestinian artist struggling to make a living in Jordan. He tried to establish himself in Canada (where Adbusters calls home) but he was not accepted as a refugee by Immigration Canada and was unceremoniously deported. I think Adbusters should apologize to Nidal and send him a check for the artwork that they published without his permission. This is more than a copyright issue. It is an issue of respect for the artist. Respect for the artwork. Adbusters should help support Palestinian refugees, not steal from them.

lol…. wow yes… i admit

by nidal on January 10 2009, @04:12 pm lol.... wow yes... i admit it .. i called you "fuckers" i don't mind having my work up there.. its a compliment really... and the article was good. and in times like this and what gaza is going through the most important thing is to send the message across... So generally i'm not that angry about it... There are people dying as we speak. thanks dave for the passionate thingi up there.. :)

The taught that in 50 to 60

by Anonymous on January 09 2009, @09:24 pm The taught that in 50 to 60 years this same conflict is going to exist is bad enough the land will still exist but as human beings the adult population of today will probabaly not the continued fighting over land has to stop as it does not make any differnce as past conflicts have proven only death and distruction comes from fighting for land. pray to god or allah this conflict ends soon as it is just stupidity.

Just heard that Israeli

by Andrew in Ireland on January 09 2009, @07:07 am Just heard that Israeli forces herded 110 Palestinians into a house. And then shelled the house. Half the Palestinians were children. This really smacks of the Nazi death camps. It is said that those who do not learn from history are condemned to repeat it. It would appear that Israel has learned very well from history.

wow your realy openminded!

by wILLIAM on January 14 2009, @07:56 am wow your realy openminded! if it sounds rediculous than it is, gullible.

The world is just beginning

by Anonymous on January 09 2009, @12:05 pm The world is just beginning to realize the mistake it made in 1919 when it allowed Britain to donate stolen land from its Mid-East Empire to the Zionists.Let the world and especially the U.S.now reap their reward(a world increasingly disgusted with God's Chosen People,the Light Unto all Nations).

Remember 9/11 thats what

by American on January 14 2009, @07:59 am Remember 9/11 thats what terrorism is all about. HAMAS RULE GAZA BECAUSE THATS WHO THE PEOPLE OF GAZA VOTED FOR!

The article was wrong in

by Anonymous on January 09 2009, @02:42 am The article was wrong in that it gives this false state the right to exist and defend itself, this Zionist land theft project was founded in 1897 based on some quasi-religious/business related fantasy of reconstituting the Ancient Kingdom of Israel since the Roman Empire finally took it down in 70 AD, it was occupied by them and others for many centuries before then. So have you heard of a more ridiculous idea in your life? The Palestinian people have lived on that land since before the ancient Israelis. So what justification does this false state of Israel have to exist? What right do Britain and the US and a coerced UN resolution have to give away someone else's land? It's really easy, these foreign born invaders and their kids need to be sent back to their countries of origin, problem solved. But no, military force can force a square peg in a round hole, no matter the cost. This is the root cause of the problem, the square peg doesn't fit, but these idiots will not stop making it fit. The ancient kingdom of Israel is gone and there is no reason for some fake pretend country to be built on top of Palestinian land, so stop trying. No wonder that these people are fighting tooth and nail for their homes, wouldn't you? How long would you allow a bunch of strangers to keep on breaking down your door and barge into your house, saying that they believe your house should be handed over to them? So how much insistance and logical arguments would you put up from them? Would their final onslaught to eliminate you so they can finally take your home be justified and be called self-defense? OK so shut up about it, and shut up any one who wants to promote that idea - you wouldn't stand it for you so no one should stand for it in regard to the Palestinians.

You wrote: “The

by M. on January 09 2009, @05:31 pm You wrote: "The Palestinian people have lived on that land since before the ancient Israelis." That's right. History shows it. I just want to add: ..."LONG before Jews, there were many other Semitic and non-Semitic tribes settled in Palestine- the AMORITES, the EDOMITES, the PHILISTINES, the MOABITES, the HITTITES. Those tribes continued living there even in the days of the kingdoms of Israel and Judah. They continued living there after the Romans drove our ancestors away. They are living here TODAY. The Arabs who settled in Syria and Palestine after their conquest in the 7th century were always only a small minority of the population; the rest of what we describe today as Palestinian or Syrian "Arabs" are in reality only the Arabianized, original inhabitants of the country. Some of them became Muslims in the course of centuries, others remained Christians; the Muslims naturally inter-married with their co-religionists from Arabia. BUT can you deny that the bulk of those people in Palestine, who speak Arabic, whether Muslims OR Christians, are direct-line descendants of the original inhabitants: original in the sense of having lived in this country CENTURIES before the Hebrews came to it?" (source: Road to Mecca by M. Asad)

Is that right? Do

by A. on January 13 2009, @08:23 pm Is that right? Do you think Muhammad Asad is a reporter? He is a Jew who became a Muslim, attacks Christianity as the cause of all that ails European civilization and offers the Koran as the only means of salvation -- a lost man, with family issues. "Palestine" is a name given to the land of Judea by the Romans, after the Philistines, who exercised control over the land for a few decades around 1200 B.C. The Philistines were not Arabs. They were an Aegean people, who were driven out of Greece about 1300 B.C. Perhaps you will take the word of the great prophet Muhammad instead: "...some [Jews] you slew and others you took captive. [Allah] made you masters of their land, their houses, and their goods, and of yet another land on which you had never set foot before." (The Koran, The Clans, surah XXXIII) The Prophet Muhammad said, "War is deception." (al-Bukhari, al-Jami al Sahih)

If Palestine had real

by Anonymous on January 09 2009, @01:39 am If Palestine had real weaponry (such as that given to Israel by the USA) Do you really think Israel would feel the need to defend itself so aggressively? The fact that Israel feels confident enough to attack is a sure sign there is not much in the way of resistance in Gaza. And speaking of cowards - Barrak Obama is a coward - and elected coward but a coward none-the-less (and the rest of the wrold knows it!) I pity the Israeli's. Any individual (or group of people) who have lost their humanity to this extent truly deserve our pity. It is something they have lost forever. For the loss of their humanity, everyone should deeply pity the Israeli people.

It’s not really a PR war.

by Multipas on January 09 2009, @12:47 am It's not really a PR war. War would entail there being some contest of sorts, no - this is a PR genocide. Israel is winning on the PR front too, hands down. I'd like to look at the reasons for this for a moment. I work with lawyers, and time and again I watch them outmaneuver their lesser skilled opponents in wit, guile and eloquence. Watching the Palestine - Israel PR war often reminds me of that same scene. Israel is the lawyer in the fancy suit and Palestine is the layman. The lawyer knows how to play the 'game', the layman does not. Consequence? The lawyer wins. Is this fair? No, absolutely not. But it is the pragmatic reality of the situation. The layman then has two choices of reactions - to cry out about the injustices of the realities OR to learn how to fight on a level playing field with the 'lawyer'. For those who care to join me on this pragmatic train of thought, we could make a study of the reasons Israel is winning and endeavor to become more 'worthy opponents' in this 'trial' in The International Courtroom. The following are insights Israel has, which Palestine lacks: 1. The West (and western media) responds to logical arguments, not emotion. This is an emotional situation, yes, but PR-wise, responding with outrage and emotion is not winning anyone in the Western media over. It's not working. Excessive emotion translates to western eyes as erratic and unpredictable, it is easier to Westerners to respond & relate to the cool logic of Israel. 2. The West (and western media) responds to appearances. Specifically people that appear to be one of 'their own'. How often have we seen on TV an attractive Israeli spokes person in a western suit with a flawless (slightly internationalized) American accent. The next clip is of a frustrated Palestinian, struggling to find the english word, dressed in unwesternized clothing. 3. The West (and western media) responds to lobbying (and/or blackmail). The Israeli lobby is one of the most powerful in government. These pro-Israeli head lines do not spring up by accident. They are the result of a carefully laid strategy of working within the system of government and 'high society'. To win, one must know and understand how to work the backroom systems. 4. The West (and western media) responds to the ideal of righteous self-defence against misguided anger & hate. Present the opponent as barbaric and claim to be defending a more civilized way of life is a sure way to get the west on one's side. This role of the Victim-aggressor is one the west has taken on time and again. For Palestine to win the PR war, they will need to break down this carefully orchestrated image of Israel as a victim. All these, and more, are insights Israel have used very successfully to win the PR war. For the Palestinians to win the PR war, a study is needed on how to 'fight' in an 'International Court' - which at this point in history happens to be Western in culture. In 'A View to Kill' starring Samuel L. Jackson, a black man is on trial for murder in a southern town. He chooses a white lawyer to represent him. Why? "Because you speak their language", Jackson tells the white lawyer. He realises the pragmatic reality of the situation and chooses someone who knows the game and how to speak to the jury. Should Palestine fail to learn the lessons Israel has, perhaps it's time to outsource the PR, to someone who 'speaks Their (-the West's) language'?

http://www.ifamericansknew.or

by Anonymous on January 08 2009, @10:04 pm http://www.ifamericansknew.org/history/ref-nakba.html Just a good information base. I would advise all to read and draw your own conclusions. No need in warring with our words, lets remember nobody enjoys being attacked by weapons or words. Help empower others, not overpower or berate. Only through practice can a new example be offered.

Israel has killed 21

by Anonymous on January 08 2009, @09:45 pm Israel has killed 21 Palestinian medical workers and injured 30 in the last two weeks. The UN is unable to provide humanitarian relief because of Israeli fire in Gaza, so there will be no more food, water, and medical supplies from the UN. Likewise, the Red Cross is pulling out because they were also fired upon my Israeli troops, and they reported that Israeli roadblocks and pilings are intentionally preventing aid from reaching civilian trauma victims, including preventing ambulances from entering devastated areas with large civilian populations. The horrible truth is that Israel's offensive is nothing short of GENOCIDE. Whether intentional or incidental, their horrific acts of violence and deprivation constitute a willful extermination of innocent civilians of the same ethnic, cultural, and religious group. This is indeed the definition of genocide. Many Americans and others sympathetic to the Jewish cause have a hard time accepting these facts, as did the German sympathizers prior to WWII. How can the Jewish people possibly be the perpetrator of a genocide, having known the horrors of the holocaust themselves? The "new" Israel believes it is eradicating the very culture that is responsible for the holocaust of WWII: the culture of antisemitism, exemplified by the Palestinian Liberation movement. This notion is perpetuated through Western media, which conceals the realities of life behind razor wire in Gaza, and uses the propaganda machine to influence the opinions of the (majority) generations of Jews who have no personal memory of genocide, leading them to believe that this is somehow different. Palestinians are thus a target for generations of antisemitic wrongs against Israel, perceived or real, and they will be made an example of. If you're cheering for Israel, ask yourself an honest question: what would your reaction be if a majority of Palestinians were to perish in this conflict? Would it represent a hard-won profound victory against antisemitism? Or would it be a Palestinian holocaust? The only reasonable answer is to STOP ISRAEL before we find out.

What do I think? When the

by Anonymous on January 08 2009, @07:59 pm What do I think? When the media opens it's 'mouth' I know it's a lie! When Israel speaks, they sound like a high pressure salesman, I don't buy it! But don't worry, the US is the main supporter, the US is broke so Israel is not going to get their 10 million dollar a day dole from the US much longer!

http://en.wikipedia.org/wiki/

by Anonymous on January 08 2009, @02:38 pm http://en.wikipedia.org/wiki/People_of_the_Book this is all that i have to share: actions speak louder than words.

I am a bit perplexed by all

by Justin Schmidt on January 08 2009, @03:14 pm I am a bit perplexed by all this talk of Media bias, especially media bias supressing the fact that many civilians are being killed. All the mainstream media that I have read and watched has mentioned the fact that hundreds of civilians have been killed. They talk about the fact that Gaza is crowded. They show pictures of dead palestinian children. Now, you can argue that they do not present these facts with as much vigor as you would like, or spend enough time repeating them, but I think it is patently false to say that the news is not reporting it, and that Americans are unaware. I don't know anyone (pro israel or pro palestinians) who does not know these facts. Americans remain pro-israel for a variety of reasons, including but not limited to the fact that Israel has closer ties to the US, and anti-muslim sentiment in this country. But its not because they can't do a google search on this topic and learn the facts.

This bias is not in the

by DABlackwell on January 11 2009, @01:02 am This bias is not in the suppressing of facts, it is in the excusing of said facts with mantras that are unquestioned. "Israel has the right to defend itself" and "Israel does not target civilians" are the mantras of Israel (often repeated by American politicians) to excuse any and all civilian deaths. Even when these deaths are reported or rarely shown, the mantras are trotted out to negate the reality of those deaths. But here are the questions that you won't hear in mainstream American media: As Israel has a right to defend itself (i.e., retaliate) against Hamas strikes resulting in civilian deaths, does not Hamas have a "right" to "defend itself" against Israeli strikes resulting in civilian deaths? And does this not mean that there is a neverending cycle of retaliation which no side has any obligation to attempt to end peaceably? Is granting a "right to defense" to one side of a conflict and not the other a fair portrayal of any conflict? Would rocket attacks against Israel be excused if they were only directed at military targets and "accidentally" killed civilians? Since both of the mantras are so easy to deflate using these simple responses, why does the mainstream media not do so? It does seem there is a bias when these questions are not asked immediately following the mantras. I would like to know, aside from conspiracy theories about Jewish cabals controlling the world, why this bias is so prevalent. Thank goodness for Democracy Now! and al Jazeera and other outlets which don't candy-coat Israeli aggression with the mantras, while simultaneously not justifying the attacks coming from Gaza.

The bias shows its self by

by Anonymous on January 08 2009, @07:16 pm The bias shows its self by not explaining for example the context of the Hamas rockets. With out that you would assume they are being fired just because Palestinians are mean people. The bias shows its self constantly stating the Israeli point of view and not stating the Palestinian view. The bias is shown by interviewing important Israelis but almost never Palestinian leaders. The bias is shown by never mentioning Israel continually breaking International law and so on and so on. If you TRULY want to KNOW the other side of the argument then I would seriously suggest watching Aljazeras english language channel. You can stream it from here: http://www.livestation.com/

thanks alot for that link!

by Anonymous on January 10 2009, @02:53 pm thanks alot for that link! cheers bud, the best coverage of a crisis ive ever seen. highly recommended.

Whatever happened to “Why

by Brodude on January 08 2009, @01:49 pm Whatever happened to "Why can't we all just get along?" Humanity in general is just full of petty shit and drama. Ugh.

I must agree with: “i am

by Anonymous on January 08 2009, @12:32 pm I must agree with: "i am not disappointed at all - delighted in fact the same people that need to be educated about advertising need to be educated about propaganda/media " I live in the middle-east and i follow up on western media, i can tell you that you barely see 10% of what is actually going on in Gaza and the Middle East in general. I wish it was different but i do not think i am in a position to change that right now, but Adbusters is. So let it to what it has to do in a time of Humanitarian crisis.

Have you seen any pictures

by Amni on January 08 2009, @10:59 am Have you seen any pictures of dead palestinian children on cnn? Because me, I've only seen Anderson Cooper touring southern isreal looking at what is comparitively pretty much jack shit. I find it ridiculous that people demand "facts" from what is clearly an editorial - basically anytime tells you something you don't want to hear, you question its veracity. The facts as they relate to this conflict are lying dead on the streets of gaza.

Having been following the

by Sioen Roux on January 08 2009, @10:44 am Having been following the events in Gaza diligently, I can tell you who is losing the PR war: Truth and humanity. The propaganda, oversimplification, hate and lies being spread in order to justify more violence is disgusting and should shame all of us.

This is an article about

by Anonymous on January 08 2009, @10:35 am This is an article about media bias - and given the vitriolic nature of many of the comments, its clear that a lot of people didn't really read it. Do you want an example of media bias? Compare the NYT article about the suspension of UN food aid into gaza with Al Jazeera's coverage of the same topic.

http://mobile.nytimes.com/200

by Anonymous on January 08 2009, @12:37 pm http://mobile.nytimes.com/2009/01/09/world/middleeast/09mideast.xml http://english.aljazeera.net/news/middleeast/2009/01/2009181482839688.html Perfect examples! Thank you so much.

To all supporters of the

by Anonymous on January 08 2009, @10:26 am

To all supporters of the Illegal occupation of Isreal:
Adbuster is proving a point. A point that you try to ignore and deny. AdBuster's goal is to inform people about the facts that mainstream media overshadows. Why shouldn't AdBsuter get political?

Here's a piece from Deleuze that I think it's very true about the Palestinian-Israeli conflict.

"Actions of the Israelis are considered legitimate retaliation (even if their attacks do seem disproportionate), whereas the actions of the Palestinians are without fail treated as terrorist crimes. And the death of a Palestinian has neither the same interest nor the same impact as the death of an Israeli (Gilles Deleuze,1976). "

After reading all the

by CircoMental on January 08 2009, @08:55 am After reading all the comments I came to the conclusion that the media truly has failed to be NON BIAS . There is so much confusion out there , so many groups and organizations with so many agenda's its hard to believe even the truth when its right in front of your Eyes. SHAME ON US AS HUMANS of this 21st century . We will be seen as the most Educated Ignorant Population to ever have lived. The article is excellent. It has many points especially that we as AMERICANS ( not Israelites, not Palestenians or any other nations) have to wake up and be truly NEUTRAL. There is no reason for our country (USA) to be backing up ISREAL by all means necessary, giving them yearly funds and fighting their wars for them. The support for Israel has led to increasingly hate towards us by the whole world (Europe, Asia, Middle East) and is increasing daily. It has led to attacks on our nation ( 9/11 ) and taking us into war with 2 country's killing thousands of our troops while only a few soldiers of Israels. Instead of investigating the root cause of the attack on our nation , we got tricked by the the mainstream Zionist controlled media to Believe this was a "terrorist act" . Sure it was a terrorist act but for what reason ?? WE STILL DON'T KNOW ? The question that we should be asking our Government are: " What Do we gain from Israel by supporting them ? " " What Do we gain from Just being neutral ?" I hope all of us can see where I am getting to , WE AS AMERICANS BENEFIT MUCH MORE FROM BEING NEUTRAL THAN JUST PICKING A SIDE !!! (save our soldiers , save our money , redeem our respect in the world) We all know there is no argument nor treaty that could be made that will satisfy the People of israel and the Palestenians .. This is a conflict of centuries and will not just end with a worthless peace treaty. The whole world needs to unite and make a decision !! ( which in itself is a problem since the whole world is not UNITED as yet. "LETS BE NEUTRAL"