Journal of the mental environment
“It is no measure of health to be well adjusted to a profoundly sick society.”
Media Empowerment Kit
Teachers — Adbusters’ Media Empowerment Kit will inspire your students to break out of the media consumer trance! Each kit includes:
- a lesson binder with photocopy-friendly removable sleeves
- a DVD chock full of images and video clips
- three full-color posters
- Adbusters special media literacy issue: “The Game of Life”
- For a limited time: Get a FREE 1-year subscription to Adbusters Magazine with purchase of the Media Empowerment Kit.
$125.00 (Shipping Included).
Shipping Details
Shipping in North America takes approximately 2-3 weeks;
International 8-12 weeks.
Adbusters’ Media Empowerment Kit
Designed as a flexible teachers’ aid, the kit features 43 lesson ideas, including personal challenges, group activities, discussion starters and eye-opening readings. Lessons are divided into three areas:
I. Explore Your Mental Environment
- NEW IDEA: What is the Mental Environment?
- BRAINSTORM: Explore Your Mental Environment
- NEW IDEA: Pollution of the Mental Environment
- FIELDWORK: Count the Ads in Your Mental Environment
- READING: The Tragedy of the Mental Commons
- ACTIVITY: The Mental Environment Index
- READING: Media Diet
- DISCUSSION: Is Your Identity Your Own?
- BEHIND THE ADS: The Truth About Tobacco
- BEHIND THE ADS: The Truth About Alcohol
- EPIPHANY: Mirror, Mirror on the Wall
- BEHIND THE ADS: The Beauty Industry
- DISCUSSION: Living in an Electronic Environment
- WAKE-UP CALL: Are You a TV Addict?
- PERSONAL CHALLENGE: Can You Give Up TV for One Week?
- Sample Letter to Parents
II. Explore Your Physical Environment
- EPIPHANY: How Many Brands…and Plants do You Know?
- DISCUSSION: Consumption and the Planet
- CALCULATION: How Big is Your Ecological Footprint?
- BEHIND THE ADS: How Cool Are Cars?
- ACTIVITY: Advertising and Food
- BEHIND THE ADS: Is Fast Food Cool?
- READING: Our Planet: A Summary of Assets
- BIG PICTURE: Are We Moving Forwards or Backwards?
- BIG PICTURE: Is Economic Progress Killing the Planet?
- PERSONAL CHALLENGE: Buy Nothing Day
- MANIFESTO: A Bill of Rights for Future Generations
III. Create Your Own Meaning
- ACTIVITY: The Pen is Mightier than the Sword
- ACTIVITY: A Message That Sticks
- ACTIVITY: Create A Poster
- ACTIVITY:The Art of Banner Making
- ACTIVITY: The Art of Spoof
- PRANK: Just the Ticket
- ECO-JAM: Seed Bombs
- ACTIVITY: How to Create a Print Ad: Stage I
- ACTIVITY: How to Create Your Own Print Ad: Stage II
- DISCUSSION: Who Owns the TV Airwaves?
- ACTIVITY: Make a Radio Uncommercial
- ACTIVITY: Free Speech Experiment, Lesson 1: Make a TV Spot
- ACTIVITY: Free Speech Experiment, Lesson 2: Develop the Concept
- ACTIVITY: Free Speech Experiment, Lesson 3: Make the Ad
- ACTIVITY: Free Speech Experiment, Lesson 4: Buy Airtime
- ACTIVITY: Free Speech Experiment, Lesson 5: Wrap It Up
- MANIFESTO: Media Carta
Materials
Unless otherwise noted, all of the TV spots and visuals used in the kit can be found on the Media Empowerment DVD at the front of the binder. Each image is also included as either an 8 1/2 by 11 print-out or a 17 x 24 poster.
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