An Oscar-winning mindbomb ... An entire universe made out of corporate logos, replete with car chases, shootouts, wild animals and natural disasters, Logorama is a tour de force of graphic design. The film's producer, Nicolas Schmerkin, said after its Oscar win that the film "is not about America. It's about our modern Western world ... It's about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we're living."
Over the past 25 years branding has flourished as the cultural keystone and pseudo-scientific discipline of choice for marketers everywhere. Hipster author, Douglas Haddow, is calling bullshit. Tell us what you think.
