The First Step in Rethinking Capitalism
From modest, regional beginnings, capitalism has evolved into a mighty global system dominated by a handful of huge corporations. The goal of Blackspot is to start reversing this trend, to use our wealth to support local and small business, and to replace commercial fashion with a genuine, grassroots sense of cool.
It’s a big undertaking. With Blackspot Shoes we’ve demonstrated that it can be done, but it’s about much more than shoes. One of our primary goals from the beginning has been to engage in a meaningful dialogue with readers and Blackspot customers about the philosophy and strategy behind this unusual brand. Adbusters’ new website has provided us with the tools to do a better job of that. This new blog is a first step in that direction.
It’s time to rethink capitalism, so let’s get to it. Please join in the discussion.
14 comments on the article “The First Step in Rethinking Capitalism”
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Adrianhouse
Hi,
Love the idea of the Blackspot shoes, but don't really like the shoes - the red spot just looks weird, as does the "anti logo". Remove both of those and just have a plain, nice, converse-like shoe, in lots of different colours not just black, and you guys could be the "American Apparel" (minus the pornographic ads) of shoes and be a real challenge to Nike. Keep at it!
Adrianhouse
Hi,
Love the idea of the Blackspot shoes, but don't really like the shoes - the red spot just looks weird, as does the "anti logo". Remove both of those and just have a plain, nice, converse-like shoe, in lots of different colours not just black, and you guys could be the "American Apparel" (minus the pornographic ads) of shoes and be a real challenge to Nike. Keep at it!
Anonymous
Anonymous
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